Brochures are not a thing of the pass, they’re still a great marketing piece to use to tell brides about your wedding planning business.
Question
Can you give me some ideas for a brochure that I can give to brides to promote my business? I want to be able to hand something to brides other than just my business card.
Answer
I’m glad you are planning a brochure. You want a lot of visibility and it works best when you use different methods, both online and offline, to market your business.
Here are 6 tips for creating a brochure:
1) Decide how you will be using the brochure
Is this a piece you are creating to give to brides whom you have met at a bridal show or another type of event, to leave behind at bridal salons and venues or to give to wedding vendors to pass out for you?
2) Determine what a bride in your niche wants to know
Once you know how you will use your brochure, think about the bride who will be reading it. What will she want to know? What information can you give her that would make her want to contact you?
3) Describe how your services can help solve the problems the bride has
Your brochure is not about you, it’s about the bride you are trying to reach. Your brochure should address her problems and explain how your services solve those problems.
You don’t need to give every detail about your services. Your goal should be to offer enough information about your benefits to encourage a bride to contact you. When she does, you can set an appointment to talk to her about the customized services you can provide.
4) Make it something the bride wants to keep
Include a wedding planning checklist, wedding day emergency kit list or tips that would make the bride want to keep your brochure for future reference or pass along to others who could use you.
5) Include a call to action
Tell the bride what you want her to do next, call you for a free consultation, go to your website or blog to opt-in to get free weekly tips, or meet you at a bridal show (put the name and date of the show and your booth number).
6) Produce a high-quality brochure
If you’re not an expert at graphic design, hire someone to help you so your brochure looks professional.
Remember to include high-resolution photographs of the wedding you have planned. Don’t use stock photos that brides may have seen on other brochures and websites, they will ruin your credibility.
Also, don’t print too many at once. You want to be able to keep information up-to-date and printing small quantities will allow you to make frequent updates without wasting a lot of copies.
And if you have a pressing question about starting or running your wedding planning business, you can send me an email at [email protected]. I’ll answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.
