What: Developing a Social Media Marketing Plan Free Webinar
When: Thursday, Dec. 15, 2011
Time: 4pm EST / 1pm PST (12pm Alaska)
I'm leading a free webinar this month about Social Media Marketing Plans (SMMPs), thoughtful and strategic instruments for mapping out your social media marketing tactics, campaigns and interactions.
Some background: I started developing SMMPs in 2008 for clients to walk them through the steps of thinking about and acting on communications using social media tools.
Back then, I tried to emphasize not using social media tools in a vacuum, that the SMMP had to mesh with their existing marketing and PR. Unfortunately, the SMMP often was held as a road map to a separate universe. Over time, however, more and more people adopted the SMMP or melded social media efforts into their overall communications plans.
Still, not everyone has developed their own SMMP, and many folks are puzzled where to begin. That's where I'd like to help. I'll be leading a webinar through LocalKite to talk you through the thought process of developing a Social Media Marketing Plan for your business.
Hope you can make it. You can register for free!
