Self Expression Magazine

We, the People Can Make India Clean and Green – Join the Conversation – #AbMontuBolega

By Deepti135

For every other thing, we Indians, blame government. If there is violence, we blame goverrnment, if there is corruption, we blame government. Worst, even, if we pass through a filthy road, we blame government.

Why? Because we expect government to correct our wrongdoings. For instance, we, the people won’t think  twice before throwing a wrapper, garbage or any other waste on road. However, when the one-two wrapper and waste accumulates and becomes a pile of trash, we quickly blame the local civic body or sometimes even the government at the center.

My question is how can one blame the Government for something for which we and only we are responsible?

Agreed, the government has to take corrective action for each and every wrong things which we do, like creating a pile of garbage. But, ever, wondered, what if we do not create a mess, in the first place? What if, instead of complaining later, we stop throwing  unnecessary waste outside.



We Indians, can apply the Japanese model, can’t we?

Now, what is Japanese Model?

Well, if you remember, during the football World Cup 2014 in Brazil, images of Japanese went viral where young Japanese were seen picking up all the trash in the stadium after the game was over. The trash included empty bottles, chips wrappers ad all sort of things which we normallly eat and drink in stadium or movie theater. This is precisely Japanese model, where a young child  from his initial days in school, is taught to be a crusader of cleanliness. Since, each and everyone is a crusader of Anti-Garbage, Japan is one of the  cleanest country in the world.

Now, can you credit the Japanese Government for their accomplishment?

Well, it is the people of Japan, who actually deserves a pat on their back. Similarly, if there is filth around India, government, alone is not to be blamed. We, the people are also responsible for the same. And, if we, become responsible citizens, first, by not throwiing and creating a mess, and next by requesting/urging/educating the others, I’m  sure, India will no more be a dirty India like it is infamous all over the world.

Swachh Bharat Campaign

Swachh Bharat Campaign initiated by our PM is a noble idea,however, it cannot be a successful campaign until each one of us join the campaign physically and mentally. Campaign is just a start, it can only be successful, if we make the campaign our habit. Though I’m not a cleanliness freak, I’ve always kept my trash, either in my school bag or in my hand bag, later. However, there are many, who are cleanliness freak inside their home, but don’t think twice before throwing garbage on the road.

I raise my voice against these people – The Pseudo Cleanliness Freak, who keep their house clean but not their environment or surrounding.

I have been a silent spectator of their actions from ages but not anymore. I vow that I will continue to keep my surrounding clean, and at the same time educate others to do the same – Kyunki Bin Bole Ab Nahi Chalega as the New Strepsils Campaign says!

Yes, the Strepsils Campaign #AbMontuBolega – What’s the campaign about?

Strepsils campaign #AbMontuBolega is a unique digital campaign, where individuals are asked to express and raise their voice on any and every issue of which they have been silent spectators from so long. The mascot Montu is a live example, who remains a silent spectator always, until, he raises his voice, and to his surprise, he is not bashed, but heard!


The objective of the campaign is to build awareness, and create a awareness amongst the people to raise awareness on various subjects including Enviornment, Infrastructure, Women Empowerment, Women Safety, Education, Sanitation and many more things.

Join the conversation with Montu and raise your voice!

To Know more about  the Campaign:

You can visit  their website or

Follow them on twitter – @StrepsilsIndia

Or visit their Facebook Page –

Image Source: Indiblogger

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Emojis Can Be Used to Show Intent ?

    There has been a lot of talk about emojis when it comes to domain names. It now seems that they are moving their way to be used in court proceedings. Read more

    6 hours, 43 minutes ago by   Worldwide
  • French Onion Chicken

    French Onion Chicken

    I have long been a huge fan of the flavours of French Onion Soup . . . caramelised onion, sweet and succulent . . . cheese . . . toast . . . garlic . . .... Read more

    7 hours, 43 minutes ago by   Mariealicerayner
  • Suffer the Little Children - Manchester Monday

    Suffer Little Children Manchester Monday

    As on other occasions recently, I find myself unable to write to theme for this week's blog. In fact I have been sitting here for over an hour trying to find a... Read more

    9 hours, 10 minutes ago by   Ashleylister
  • Pandan Chiffon (cooking Method)

    Pandan Chiffon (cooking Method)

    这是我吃过的最好吃的班兰戚风!不夸张,没骗你。这个戚风蛋糕体真的是鬆软到可以做瑜伽,忍不住要小心翼翼地捧在手心。一口一口吃到班兰和椰奶的香,太棒了!Pandan Chiffon (cooking method)(recipe adapted from Wen's Delight)Ingredients:5 egg... Read more

    11 hours, 2 minutes ago by   Cathysjoy
  • Chris Blue Winner of The Voice Debuts at No. 1 on Hot Gospel Songs Chart

    Chris Blue Winner Voice Debuts Gospel Songs Chart

    ChristianNews You better let your light shine Chris Blue!!!!!! The  12th season of NBC’s The Voice winner Chris Blue — a worship leader at Cokesbury United... Read more

    The 24 May 2017 by   Firstladyb
  • Movie Review: ‘Guardians of the Galaxy Vol. 2’ (Second Opinion)

    Movie Review: ‘Guardians Galaxy Vol. (Second Opinion)

    Movie Review: 'Guardians of the Galaxy Vol. 2' (Second Opinion) Plot: Set several months after the events of the first film, the Guardians of the Galaxy are o... Read more

    The 24 May 2017 by   House Of Geekery
  • Bravery is an Option, Not an Obligation

    It’s interesting to note that in a world where people constantly claim anyone with a conscience or a complaint is being a “special snowflake”, stoicism is... Read more

    The 24 May 2017 by   The Guyliner


By Myron Agaundo
posted on 02 April at 22:29
Report spam/abuse

What's up, its pleasant piece of writing concerning media print, we all know media is a great source of data.

Paperblog Hot Topics