Soccer Magazine

Vive Le Football Libre: Nike Unveil New France Kit

By Niccoloc @Soccerwrapup
Vive Le Football Libre: Nike Unveil New France KitBack in 2007, French football was riding on the crest of a successful wave. Second placed in the 2006 World Cup, France were regarded as one of the strongest in the world, and so Nike won the contract to supply the French international football team from 2011 to 2018.
But French football took a strange turn after that final. A poor showing at the 2008 European Championships, followed by a ridiculous display at the 2010 World Cup in South Africa, the reputation of French football eroded down to nothing.
Now Nike have a whole new task on their hands. With the French football team, Nike is stirring up slogans and advertisements which are reminiscent of the French revolution. The campaign with the French national team is entitled, "Vive Le Football Libre", which roughly translates to "Long Live Free Football". This indicates the new philosophy about the team; a more flowing and attacking style which is slowly being moulded by the young coach, Laurent Blanc.
Vive Le Football Libre: Nike Unveil New France Kit
This is Nike's description of the "Vive Le Football Libre" campaign.
"A new era inspired by creativity and attacking intent.
A fresh philosophy founded on possession and obsession.
A classic shirt created through innovation and elegant design.
French football enters a new era. The revolution is here.
Vive Le Football Libre."

It certainly sounds exciting, especially accompanied by such an elegant and striking kit. With Dri-FIT technology, this kit is made from a microfiber polyester derived entirely from recycled plastic bottles. For the shirt/jersey, the recycled material is mixed with organic cotton, balancing off at 96% recycled polyester and 4% organic cotton.
The shirt also features special sleeves, which can be folded to reveal a red portion, therefore retaining the classic blue white and red of France. The shirt has a deeper color of blue and the collar is very elegant, allowing a player to wear it as he prefers.
Vive Le Football Libre: Nike Unveil New France Kit
The shirt also features a slimmer cut embodying elegance and style, the French way. The printing of the names and numbers on the back of the jersey is a new technique of perforation which makes the jersey lighter. And to top it all off, the crest is also done in a special way, reducing the overall weight of the shirt, and making it more comfortable to wear.
Vive Le Football Libre: Nike Unveil New France Kit
Vive Le Football Libre: Nike Unveil New France Kit
Vive Le Football Libre: Nike Unveil New France KitThe new kit will be debuted February 9th at the all-Nike friendly between France and Brazil at the Stade de France. The kit along with other France sportswear will be available for retail February 5th. I really love this kit, it's a new type of unsurpassed elegance which fits perfectly with the new image France is trying to create of their team. What are your thoughts? Share your comments below!

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Dicing with Football

    Dicing with Football

    I cannot recall the moment the idea came into our collective brains, but I am sure it was well past our bed time and would have almost certainly involved... Read more

    By  Stuartnoel
    SOCCER, SPORTS
  • Stoked About the 2011/2012 Stoke Kit

    Stoked About 2011/2012 Stoke

    Get it? Stoke. Stoked. Yeah.. Sorry.Bad pun aside, very impressed with the new Stoke away kit for next season: 5/5 StarsVery aggressive, Inter Milan-ish... Read more

    By  Thetoaststaff
    SOCCER, SPORTS
  • More 2011/12 Kit News

    More 2011/12 News

    Well my colleague Zach has been feeding you Kit news and photos for the upcoming season. I decided to join in on the fun and have some new kits to show plus... Read more

    By  Thetoaststaff
    SOCCER, SPORTS
  • 2011/2012 Leaked Manchester United Kit

    2011/2012 Leaked Manchester United

    As a Manchester United supporter and avid kit collector, I anxiously seek out any and all information on new, upcoming kits. I ran across this leak a few weeks... Read more

    By  Thetoaststaff
    SOCCER, SPORTS
  • Is This Possibly the Best Day of Football Ever?

    This Possibly Best Football Ever?

    On Sunday 26th June 2011 a remarkable event will take place, one that is sure to get all football groundhoppers literally reaching for their plastic programme... Read more

    By  Stuartnoel
    SOCCER, SPORTS
  • Nike Mercurial Vapor Superfly III Images

    Nike Mercurial Vapor Superfly Images

    A friend of mine recently splashed some cash on a pair of Nike Mercurial Vapor Superfly III's, and being the cleat nerd that I am, I had to take a couple of... Read more

    By  Niccoloc
    SOCCER, SPORTS
  • Vive La France…Vive Lille

    Our marketing wizard, Francois Hotte runs operations from Lille and was on first hand to see the victory parade from the team after their win in the Coupe de... Read more

    By  Stuartnoel
    SOCCER, SPORTS

Magazines