Business Magazine

Using Mobile Technologies for Better Engagement with Stakeholders

Posted on the 13 April 2016 by Center For International Private Enterprise @CIPEglobal

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How can civil society organizations gather more data and information from its constituents for a better public private dialog (PPD) process? Taking advantage of available free or low-cost mobile technologies is one answer.

Mobile technologies have transformed how people across the world communicate and access information. According to the GSMA, already 3.2 billion people around the world are online and out of them, 2.4 billion are accessing the internet via mobile.  And this number is expected to keep rising as mobiles and data services become more available and affordable in different parts of emerging markets. It’s obvious that, then, PPD conveners should leverage mobile tools to engage more with their stakeholders.

The International Training Centre of the International Labor Organisation (ITCILO) developed an interactive toolkit on mobile engagement for business member organizations (BMOs) and other civil society organizations to use to better interact with constituents. The online toolkit reviews:

  • Reasons for using mobile tools for engagement
  • Methods and strategies to use depending on delivering content, gathering feedback or providing support for an issue
  • Step-by-step demonstration on how to use 10 different mobile tools for engagement

Explore the toolkit and find new ways to improve your PPD process using mobile tools.

Maiko Nakagaki is a Program Officer for Global Programs at CIPE.


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