Smartadblog

LATEST ARTICLES ( 206 )

• Digiday.com: ‘A Community Garden’: AT&T Says It Wants to Give Advertisers...

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 26 September 2018 SOCIAL MEDIA, TECH

• MediaPost: Unified Auction – Can Publishers Be In Control Without It?

  by Michael Nevins , Op-Ed Contributor, September 14, 2018 Publishers are in an elusive chase for control, transparency and flexibility as they fight to... Read more

  Posted on 14 September 2018 SOCIAL MEDIA, TECH

• Smart Announces New Leadership To Chart Next Growth Phase

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 05 September 2018 SOCIAL MEDIA, TECH

• AdExchanger.com: Google Misses Self-Imposed Deadline To Implement IAB Consent...

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 04 September 2018 SOCIAL MEDIA, TECH

• Iabeurope: GDPR Impact on Programmatic Trading Blog Series – GDPR Three Months on

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 23 August 2018 SOCIAL MEDIA, TECH

• Digiday: Under GDPR, Publishers Are Adopting CMPs for Fear of Losing out on Ad...

  We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. For... Read more

  Posted on 13 August 2018 SOCIAL MEDIA, TECH

• WSJ.com: AT&T’s Interest in Ad Tech Gets Thumbs Up on Madison Avenue

  CANNES, France-News of AT T to acquire advertising technology firm AppNexus was welcomed by marketers, who are eager to have more options in the online ad... Read more

  Posted on 22 June 2018 SOCIAL MEDIA, TECH

• GDPR – Understanding IAB Europe’s Transparency and Consent Framework

  Why should you read this article? Because understanding how the consent chain works is important to publishers who want to ensure GDPR compliancy. The IAB... Read more

  Posted on 24 May 2018 SOCIAL MEDIA, TECH

• Standing Up to GAFA With a Universal ID

  This article was originally published on December 7, 2016. It has been updated to reflect the International Advertising Bureau's acquisition of DigiTrust. What'... Read more

  Posted on 24 April 2018 SOCIAL MEDIA, TECH

• Major DSP Includes Ads.txt File as Targeting Option

  If you're a publisher whose inventory is being bought through one of the major DSPs and you haven't already implemented ads.txt, implement ads.txt NOW. We'll... Read more

  Posted on 21 March 2018 SOCIAL MEDIA, TECH

• The Evolution of IAB Video Advertising Standards – UPDATED!

  **NOTE: Since this article was published, the IAB has released the Open Measurement SDK, a viewability and verification standard that aims at creating a common... Read more

  Posted on 13 March 2018 SOCIAL MEDIA, TECH

• 1 Minute to Understand Programmatic Guaranteed

  Why should you read this article? There's more than one way to make a deal! Get quick definitions for Programmatic Guaranteed vs. private auctions vs.... Read more

  Posted on 13 March 2018 SOCIAL MEDIA, TECH

• Fighting Fraud With Standards: Ads.txt and Ads.cert

  

  Why should you read this infographic? Because a visual makes understanding these standards much easier. The IAB has taken a leading role in the fight against... Read more

  Posted on 28 February 2018 SOCIAL MEDIA, TECH

• Fighting Fraud With Standards: Ads.txt and Ads.cert

  

  Why should you read this infographic? Because a visual makes understanding these standards much easier. The IAB has taken a leading role in the fight against... Read more

  Posted on 28 February 2018 SOCIAL MEDIA, TECH

• Publishers, It’s Time to Think About Ads.cert, the Follow up to Ads.txt

  Cleaning up the ecosystem means taking a hard look at the damage done by the rise of programmatic. Domain spoofing, click farms, bot networks, traffic trading... Read more

  Posted on 22 February 2018 SOCIAL MEDIA, TECH

• Why We Decided to Be the First Ad Platform to Block All Unauthorized Ads.txt...

  

  Why should you read this article? Because you'll learn why we're going a step further to combat fraud and promote a healthy ecosystem. In an ecosystem where... Read more

  Posted on 20 December 2017 SOCIAL MEDIA, TECH

• Publishers, Watch Out! The Fraudsters Have Come Out to Play Again

  

  Why should you read this article? Because you don't want to be the victim of fraud! Like most tricksters, the illegitimate actors in the ad tech ecosystem are... Read more

  Posted on 20 December 2017 SOCIAL MEDIA, TECH

• Header Bidding Definitions Made Simple

  You probably think you know what header bidding is, but how deep is your understanding? Nowadays, most of us have a handle on the difference between header... Read more

  Posted on 05 December 2017 SOCIAL MEDIA, TECH

• Four Ways to Prepare for the Chrome Ad Filter Rollout

  

  Why should you read this article? Learn tips on how to prepare for Chrome Ad Filter. Early next year, Google will introduce a blocker in the Chrome browser... Read more

  Posted on 13 November 2017 SOCIAL MEDIA, TECH

• Krush Media on The Make Good

  

  Why should you watch this video? Because you'll learn how data and ad serving can be a winning combination. What's Krush Media? Krush Media is a full-service... Read more

  Posted on 10 November 2017 SOCIAL MEDIA, TECH