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LATEST ARTICLES ( 360 )

• Blog Writing is Essential in 2013

  

  “Business blogs have always been a part of inbound marketing. Companies understand that blog writing is a great way to communicate with their audience. Read more

  Posted on 07 July 2013 MARKETING & ADVERTISING, TECH

• Dave Trott’s Blog: Marketing Begins with the Market

  

  “Tony Spong just sent me an excerpt from a book he read on holiday. A cookbook. But one with a difference, an anti-recipe cookbook. Written by the Italian chef... Read more

  Posted on 06 July 2013 MARKETING & ADVERTISING, TECH

• 5 Tips to Produce Enough Content for Your Small Business Read

  

  “You’ve heard all the great stuff about content marketing, how brands like Coca-Cola and Warby Parker use content to drive engagement through the roof, and you... Read more

  Posted on 05 July 2013 MARKETING & ADVERTISING, TECH

• The Golden Rule in Video Marketing: Know Thy Audience

  

  “In many ways, most of us would strangely qualify as video marketing experts; simply because companies spend billions of dollars per year trying to determine... Read more

  Posted on 05 July 2013 MARKETING & ADVERTISING, TECH

• Why Content Marketing is a “Do-Over” for Social Media

  

  “Enter content marketing Now we have this new buzzword “content marketing” that is gaining legitimacy. This was a major topic at SXSW this year. Entire... Read more

  Posted on 04 July 2013 MARKETING & ADVERTISING, TECH

• The Difference Between Content Marketing and Social Media and Why You Should Care

  

  “I’ve attended many social media strategy sessions that goes something like this… Twitter? Check. Facebook? We got a bunch of hip questions to ask so…check.... Read more

  Posted on 04 July 2013 MARKETING & ADVERTISING, TECH

• Video Adds Value to Ecommerce Marketing

  

  “Video is a highly valuable marketing tool – it both drives greater engagement with customers and generates more purchasing activity – so you can put it to use... Read more

  Posted on 03 July 2013 MARKETING & ADVERTISING, TECH

• How to Use Colors Your Customers Will Love

  

  “Have you ever wondered why so many doctor’s offices and insurance companies use blue logos? Or why sale and clearance signs are always red? Read more

  Posted on 03 July 2013 MARKETING & ADVERTISING, TECH

• Techniques to Use for More Readable Blogs for Local Marketing Efforts

  

  Business can post a whole host of valuable, useful, and original content on the web, but if it is not easy to read or understand, it will surely fail. Read more

  Posted on 02 July 2013 MARKETING & ADVERTISING, TECH

• Email Still Tops Social Media for Online Marketing, Study Says

  

  “Good old-fashioned email — a medium tainted and polluted with all manner of online pharmacy scams, Nigerian oil fortune hoaxes, and phishing galore;... Read more

  Posted on 02 July 2013 MARKETING & ADVERTISING, TECH

• Answers to Your Important Content Marketing Questions

  

  “Content marketing is all the rage, dictating that I should help people solve problems — that I should serve, not sell. But if I’m doing the heavy lifting for... Read more

  Posted on 01 July 2013 MARKETING & ADVERTISING, TECH

• Video SEO Success in 30 Minutes Or Less – A Case Study

  

  “Penguin and Panda have clearly demonstrated that the rules of the SEO game have changed. Many businesses have made the turn toward inbound marketing,... Read more

  Posted on 01 July 2013 MARKETING & ADVERTISING, TECH

• The Art & Science of Video Marketing: What Data Tells Brands

  

  “The internet is already a huge place. Businesses from around the world clamor for attention and build marketing campaigns that increase brand awareness in... Read more

  Posted on 30 June 2013 MARKETING & ADVERTISING, TECH

• Social Media Marketing Leads to One Third of Brand Discoveries

  

  “According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online... Read more

  Posted on 29 June 2013 MARKETING & ADVERTISING, TECH

• Does Your Organization Need A Chief Content Officer?

  

  “Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information, not hype. Read more

  Posted on 28 June 2013 MARKETING & ADVERTISING, TECH

• Videos and Branding

  

  “Branding your business is more than choosing a logo and slogan. You need to get your name out there online and with social media. One way to do this is with th... Read more

  Posted on 28 June 2013 MARKETING & ADVERTISING, TECH

• How Mobile Is Shaping Global Digital Behavior

  

  “A GlobalWebIndex survey of 180,000 web users in 31 countries found that as of Q1 2013, three out of five respondents accessed the internet on a mobile phone,... Read more

  Posted on 27 June 2013 MARKETING & ADVERTISING, TECH

• Video Is the Next Frontier for Email Marketers

  

  “Opt-in email marketing takes much of the guesswork out of hitting target audiences, and consumers have shown an almost insatiable demand for online video. Read more

  Posted on 27 June 2013 MARKETING & ADVERTISING, TECH

• 4 Google Trust Factors That Can Provide Negative Signals About Your Website

  

  “When Google first came out with its Panda algorithm, Amit Singhal (Google’s chief engineer, who designed it) provided a list of potential factors that Google... Read more

  Posted on 26 June 2013 MARKETING & ADVERTISING, TECH

• Measure Your Content Curation Success: A 10 Question Scorecard

  

  “As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and... Read more

  Posted on 26 June 2013 MARKETING & ADVERTISING, TECH