Mary Trigiani

LATEST ARTICLES ( 10 )

• A Leadership Secret: Communicating with Finesse

  

  Finesse is often a natural gift. Still, it has to be nurtured by study and a personal emphasis on empathy. And we all stumble. CEOs, though, have access to... Read more

  Posted on 15 November 2011 BUSINESS, MARKETING & ADVERTISING

• Nine Ways You Can Help Job Hunters and Boost Your Own Marketing

  

  The economy is in recovery. Innovation is happening, and this crash is going to help in the long run. Position your company for that long run. Even if you... Read more

  Posted on 10 October 2011 BUSINESS, MARKETING & ADVERTISING

• Marketplace Differentiation Starts with a Story. Your Story.

  

  Fluid boundaries are the mark of the social enterprise -- so enterprise messages must be ever more precise. And they must be distinguishable from those of othe... Read more

  Posted on 22 August 2011 BUSINESS, MARKETING & ADVERTISING

• Seven Ways to Turn Customers into Advocates

  

  You can add another important competitive barrier, and a differentiator, by turning your customers into advocates of your company. Visit www.spadainc.com for... Read more

  Posted on 30 June 2011 BUSINESS, MARKETING & ADVERTISING

• Five Posts on the Essentials of Corporate Communications

  

  However much you're using social media to talk with your customers -- what I call the muscle of engagement -- you still need the skeleton. These writers do a... Read more

  Posted on 08 June 2011 BUSINESS, MARKETING & ADVERTISING

• Beyond Bookmarking: Sharing Five Articles I Stumbled, Google-read and Stored

  One of the best aspects of living life digitally is being able to share what I read in a millisecond. I remember copying, faxing and mailing articles to clients... Read more

  Posted on 12 April 2011 BUSINESS, MARKETING & ADVERTISING

• Of King Coal and Cleopatra, and Icons and Leaders

  

  Sacrifice is not an element usually associated with stardom, God-given beauty, serial monogamy -- or being a corporate CEO. When it is, though, it's... Read more

  Posted on 28 March 2011 BUSINESS, MARKETING & ADVERTISING

• Five Things to Read to Shape Your Leadership Strategy Now

  These five articles reach beyond short-term business trends to point us in a new direction -- one that takes leaders to game-changing practices for managing... Read more

  Posted on 07 February 2011 BUSINESS, MARKETING & ADVERTISING

• Six Marketing Blogs That Help You Run Your Business

  There is a great deal of content floating around on the Internet about marketing, especially when it comes to incorporating social media into the traditional... Read more

  Posted on 01 December 2010 BUSINESS, MARKETING & ADVERTISING

• The Seven Business Books I Believe Are Right for Right Now

  These books, which I've read or am reading, are works whose content can inform business life. The Power of Pull: How Small Moves, Smartly Made, Can Set Big... Read more

  Posted on 23 November 2010 BUSINESS