Marketingtango

LATEST ARTICLES ( 703 )

• Build a Landing Page That Makes Visitors Take Action

  

  If your website landing pages prompt more yawns then likes, it’s time to discover conversion-centered design (CCD). Writing for Hubspot, author Oli Gardner... Read more

  Posted on 21 January 2014 BUSINESS, MARKETING & ADVERTISING

• What Big Brands Can Teach Small Ones About Partnering

  

  Big brands love big names as strategic spokesperson partners. According to adgeek.com, top spenders dish out about $50 billion annually on celebrity... Read more

  Posted on 16 January 2014 BUSINESS, MARKETING & ADVERTISING

• Four Reasons Direct Mail Still Matters

  

  All those holiday cards that flood mailboxes every December should give you an indication that traditional mail is still a viable way to connect with people. Read more

  Posted on 15 January 2014 BUSINESS, MARKETING & ADVERTISING

• Measuring the Success of Your Content Marketing

  

  Do you know whether your content marketing campaign is having the desired effect? Without the right metrics in place and the ability to monitor them, it’s hard... Read more

  Posted on 14 January 2014 BUSINESS, MARKETING & ADVERTISING

• Three Lessons from Cyber Monday 2013

  

  We’ve barely turned the page on a new calendar year, but it’s not too early to plan your mobile strategy to make Cyber Monday a top-producing event this year. Read more

  Posted on 09 January 2014 BUSINESS, MARKETING & ADVERTISING

• Hey, Wait! What’s Our Video Marketing Strategy?

  

  Like many integrated marketing practitioners, you probably know that putting video on your website is a good idea. After all, video is viewed more than other we... Read more

  Posted on 08 January 2014 BUSINESS, MARKETING & ADVERTISING

• Could Anchorman 2 Change the Way You Market?

  

  Ron Burgundy is everywhere. The fictional newscaster turned up in advertising commercials, took over real newscasts and stormed social media to hype the Decembe... Read more

  Posted on 07 January 2014 BUSINESS, MARKETING & ADVERTISING

• Best Website Redesigns of 2013

  

  If redesigning your website is on your to-do list for this year, you’ll want to do some research first to see what works, what doesn’t, and what’s trending in... Read more

  Posted on 02 January 2014 BUSINESS, MARKETING & ADVERTISING

• 9 Simple Tips to Improve Your Website Writing

  

  1. Be Brief This is important: everyone online has Internet-ADD, so grab your reader’s attention and get to the point quickly. 2. Keep It Simple This goes... Read more

  Posted on 31 December 2013 BUSINESS, MARKETING & ADVERTISING

• Just More Marketing Or Genuine Food for Thought?

  

  Mexican fast-food favorite Chipotle recently drew kudos and critiques for its evocative but melancholy “Scarecrow” integrated marketing campaign, the latest... Read more

  Posted on 26 December 2013 BUSINESS, MARKETING & ADVERTISING

• How Mobile Is Transforming Commerce

  

  Given recent advances in technology, it doesn’t take a crystal ball to see that mobile commerce will be an important issue for almost all businesses (94%) over... Read more

  Posted on 24 December 2013 BUSINESS, MARKETING & ADVERTISING

• Lessons From Top Marketers Using Instagram

  

  For a visual social network that only allows posting through your smart phone or tablet, Instagram’s usage stats are impressive: an average of 40 million... Read more

  Posted on 19 December 2013 BUSINESS, MARKETING & ADVERTISING

• Five Sure-Fire Big Data Sources You Need Right Now

  

  Sure, Big Data is all the rage now. But where should you go to find meaningful sources of data to glean insights about buyer intent, customer engagement, conten... Read more

  Posted on 18 December 2013 BUSINESS, MARKETING & ADVERTISING

• What You Can Learn from Tourism Marketing

  

  Everyone likes a free vacation, but as the Greater Fort Lauderdale Convention Visitors Bureau Tourism learned, you don’t have to give away your product to... Read more

  Posted on 17 December 2013 BUSINESS, MARKETING & ADVERTISING

• How Signage Helps Non-Profits Publicize Events

  

  If anyone knows about doing more with less, it’s schools, charities and churches. Each year, cutbacks and shortfalls force them to be more creative about raisin... Read more

  Posted on 12 December 2013 BUSINESS, MARKETING & ADVERTISING

• Market to Cheapskates with Direct Mail

  

  Are your buyers price-sensitive? Then invest in direct marketing to get any penny-pinching customer segment to buy your products and services. Read more

  Posted on 11 December 2013 BUSINESS, MARKETING & ADVERTISING

• Hey Integrated Marketer, How Much Content Do You Need?

  

  Content marketing will continue to be a hot integrated marketing tactic in 2014, and one of the best returns on investment for business-to-business marketers,... Read more

  Posted on 10 December 2013 BUSINESS, MARKETING & ADVERTISING

• Why Magnets Attract More Customers Than Bullhorns

  

  What do a bullhorn and a magnet have to do with marketing? The bullhorn represents the old-fashioned, broadcast style of “outbound marketing” in which... Read more

  Posted on 05 December 2013 BUSINESS, MARKETING & ADVERTISING

• How Nivea Used Marketing Planning to Relaunch a Brand

  

  In 1980, men around the world were introduced to a new concept in skincare: an alcohol-free aftershave balm from NIVEA that did not irritate skin. Read more

  Posted on 04 December 2013 BUSINESS, MARKETING & ADVERTISING

• Fresh, Flavorful Content: The Key to Website Health

  

  It took so much time and effort to develop and launch your website, you were probably elated when the job was “over.” Little did you realize the process had jus... Read more

  Posted on 03 December 2013 BUSINESS, MARKETING & ADVERTISING