Happygrc
LATEST ARTICLES ( 181 )
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Directors Reels and Student Books
This is a room in my agency full of directors reels. Each one of those DVDs on the shelves feature anywhere from one to six different directors. And each... Read more
Posted on 29 September 2011 BUSINESS, MARKETING & ADVERTISING -
Cool = Surprises
We all want to make cool ads, right? Cool digital stuff. Cool TV stuff. Cool print, packaging, and even letterhead and table tents (if they're cool enough). Coo... Read more
Posted on 27 September 2011 BUSINESS, MARKETING & ADVERTISING -
2011 Mercury Finalists Announced
Finalists for the Radio Mercury Awards were announced today. To listen to the spots, click here.Here are just a few things that continue to fascinate me about... Read more
Posted on 13 September 2011 BUSINESS, MARKETING & ADVERTISING -
Perspective in Advertising
Ten years ago, I went to bed really bummed that one of my ads didn't make it into the Communication Arts annual. The next day, it was September 11, 2001, and... Read more
Posted on 10 September 2011 BUSINESS, MARKETING & ADVERTISING -
It's the Music Stupid, Part V
Art directors, writers, learn how to use music. The right track is usually the thin line separating prettying good from great.Created by London-based Johnny... Read more
Posted on 03 September 2011 BUSINESS, MARKETING & ADVERTISING -
Two Ways to Be Great
As far as I know, there are really two paths to doing great work:1. Be great at what you do.2. Surround yourself with people who are great at what they do. Read more
Posted on 02 September 2011 BUSINESS, MARKETING & ADVERTISING -
Tor Myhren on Radical Collaboration
In case you haven't seen this (it's currently on the home page of Creativity), it's worth 18 minutes - especially since those of us in the U.S. have a... Read more
Posted on 01 September 2011 BUSINESS, MARKETING & ADVERTISING -
Four Quotes from Steve Jobs On Advertising
1. Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they... Read more
Posted on 31 August 2011 BUSINESS, MARKETING & ADVERTISING -
Breaking In
I just came across this great resource if you're interested in getting tips on "breaking in" to advertising from some of the best creatives in the world. Read more
Posted on 27 August 2011 BUSINESS, MARKETING & ADVERTISING -
Threadless by Jake Nickell
I have a book recommendation for you: Threadless.com might be the perfect example of how to launch a dot-com company in the post dot-com bust era. Read more
Posted on 26 August 2011 BUSINESS, MARKETING & ADVERTISING -
Will I Have a Yoda?
When I started my career at Leo Burnett, I was fortunate to be assigned a great mentor. At Burnett, they called the mentors Yodas. Read more
Posted on 25 August 2011 BUSINESS, CAREER, MARKETING & ADVERTISING -
Dear Sir: How Not To Approach Me
About once a week, I get an email from someone asking about job openings or looking for feedback on their portfolio. And back in the spring, I sifted through... Read more
Posted on 24 August 2011 BUSINESS, MARKETING & ADVERTISING -
Former Student Showcase: Troy Burrows
I met Troy Burrows about three years ago when he was a student at the Chicago Portfolio School. Now he's doing videos like these for Sharpie at DraftFCB in... Read more
Posted on 17 August 2011 BUSINESS, MARKETING & ADVERTISING -
Should I Look For A New Job?
One of the trickiest of the questions I get from students and former students is "How do I know when I should find a new job?" It's an easy question if you're... Read more
Posted on 03 August 2011 BUSINESS, CAREER, MARKETING & ADVERTISING -
"Because I'm the Client."
There will be multiple times in your career when the client does not go with the agency recommend. They'll choose another director. A different illustrator. Read more
Posted on 31 July 2011 BUSINESS, MARKETING & ADVERTISING -
Excavation Skills
In his book On Writing, Stephen King says creating a story is like uncovering a fossil. You uncover a little bit at a time, not really knowing exactly what... Read more
Posted on 27 July 2011 MARKETING & ADVERTISING -
Negotiating Moving Expenses
A friend of mine recently asked my advice on negotiating moving expenses for a job. This advice won't help you build your portfolio, but it could be helpful if... Read more
Posted on 21 July 2011 BUSINESS, CAREER, MARKETING & ADVERTISING -
Meditate On This
A recent article in Fast Company suggests that our ability to think creatively flows much better when we spend 12-20 minutes a day meditating. I'm no guru, but... Read more
Posted on 19 July 2011 BODY, MIND, SPIRIT, BUSINESS, MARKETING & ADVERTISING -
New Header
After four years, we've got a new header on the blog. Big thanks to its designer, Brian Thibodeau.(We don't make any money off this site, but our fingers are... Read more
Posted on 15 July 2011 BUSINESS, MARKETING & ADVERTISING -
Teachin' Ads
Here's a post I did over at the SF Egotist on "How Teaching Has Made Me Better At My Read more
Posted on 14 July 2011 BUSINESS, MARKETING & ADVERTISING
MY BLOGS
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Makin' Ads
http://makinads.blogspot.com/
For students of advertising, portfolio school hopefuls, and anyone else putting their book together.



