Happygrc

Description

Report spam/abuse

22657 points

LATEST ARTICLES ( 182 )

Job Search Plan of Attack

Agencies don't hire between Thanksgiving and New Years. That's a fact that holds so true that I tell my students who graduate in early December to just chill,... Read more
Posted on 27 December 2011 BUSINESS, MARKETING & ADVERTISING
What Committees Do

Our friend at Graphicology is redesigning the flags of the United States on his blog. This post gives a brief and interesting history on the Arkansas flag. He... Read more
Posted on 22 December 2011 BUSINESS, MARKETING & ADVERTISING
Anatomy of an Agency

Originally found on Big Orange Slide. (Probably easier to view there, Read more
Posted on 21 December 2011 BUSINESS, MARKETING & ADVERTISING
Scanwiches

This has nothing to do with ads. But we're always fans of side projects.I first heard about Jon Chonko's project, Scanwiches a few years ago. Read more
Posted on 19 December 2011 BUSINESS, MARKETING & ADVERTISING
Jumping to Execution

In the last year or so, I've seen a major increase in the polished case study videos that students do. Pretty professional case studies, for events and... Read more
Posted on 17 December 2011 BUSINESS, MARKETING & ADVERTISING
How to Spend Your Christmas Break

My first Christmas break in portfolio school was great. I crossed several states to return home. I relaxed. I snowboarded. I read. I didn't think about... Read more
Posted on 16 December 2011 BUSINESS, MARKETING & ADVERTISING
Do Ad Schools Turn out the Best Talent?

If you're a student in a portfolio school, you need to watch this video on creativity-online.com.Sorry I can't embed it. But I've got to say I agree with a lot... Read more
Posted on 15 December 2011 BUSINESS, MARKETING & ADVERTISING
Doodle

I often emphasize to my classes the importance of changing up your routine, particularly when you're in a concepting rut. Take a walk. Work somewhere else.... Read more
Posted on 09 December 2011 BUSINESS, MARKETING & ADVERTISING
Seven Reasons We Forget The Work Is All That Matters

Client Fear. We think we know the client so well, we kill our own ideas (or allow them to be killed) based on what we imagine they will and won't... Read more
Posted on 07 December 2011 BUSINESS, MARKETING & ADVERTISING
Ideas Vs. Idea-like Things

I want to give a shout out to my friends at The Richards Group who made the following commercial. I don't normally share work like this, but I want to make a... Read more
Posted on 22 November 2011 BUSINESS, MARKETING & ADVERTISING
On Being Dependable

We had a new business pitch last week. If you've ever been through a new business pitch, you know that it's a strange kind of animal. When I'm asked which... Read more
Posted on 17 November 2011 BUSINESS, MARKETING & ADVERTISING
How to Double Your Salary

This post isn't really about money. But I'm going to talk about it to make a point.Years ago I was the writer on a certain campaign. Read more
Posted on 15 November 2011 BUSINESS, MARKETING & ADVERTISING
Look@Things

Our friend Brian Thibodeau is currently teaching at The Chicago Portfolio School. (He's a VCU Brandcenter grad who's worked at The Martin Agency and now Ogilvy. Read more
Posted on 12 November 2011 BUSINESS, MARKETING & ADVERTISING
Mike Hughes on The Work

My guess is not everyone's going to buy into Mike Hughes's philosophy. Their loss.5Q with Mike Hughes: Intro and Question 1 from VCU Brandcenter on Vimeo. Read more
Posted on 07 November 2011 BUSINESS, MARKETING & ADVERTISING
Where Ideas Come From

Just a fun reminder that new ideas are really just unexpected combinations of existing ones. Read more
Posted on 27 October 2011 BUSINESS, MARKETING & ADVERTISING
What Occupy Wall Street Could Learn From Ad Folks

I wrote a post on my other blog over the weekend about the Occupy Wall Street's lack of clear messaging and how they might improve it by asking themselves the... Read more
Posted on 23 October 2011 BUSINESS, MARKETING & ADVERTISING
European Advertising

Here's a presentation I gave a few months ago. Hope you enjoy it.And if you're interested in working overseas, click here to check out a free ebook that might... Read more
Posted on 12 October 2011 BUSINESS, MARKETING & ADVERTISING
Big Names in Integration

AICP judges on integration. Definitely worth two minutes of your time.AICP NEXT 2011 from Joe Gabriel on Vimeo. Read more
Posted on 07 October 2011 BUSINESS, MARKETING & ADVERTISING
Warning: Your Portfolio May End in 2012

I've been reviewing a lot of student portfolios lately. And I have seen a lot of student campaigns about how [insert product here] will help you survive the... Read more
Posted on 06 October 2011 BUSINESS, MARKETING & ADVERTISING
I Can't Say Negative Words Aren't Bad

There are those who believe you shouldn't use negative words in advertising because it will repel the audience and decrease sales. This philosophy isn't... Read more
Posted on 05 October 2011 BUSINESS, MARKETING & ADVERTISING