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LATEST ARTICLES ( 191 )

Everything I Say May Be Wrong

Last fall, I visited the fine students at the University of Texas to look at portfolios and chat about the industry. I'm quite flattered that they asked some... Read more
Posted on 12 April 2013 BUSINESS, MARKETING & ADVERTISING
DDB SF Launchpad

To apply, send a link to your work to intern@sf.ddb.com. Read more
Posted on 31 March 2013 BUSINESS, MARKETING & ADVERTISING
Advice from Maria

If you’re a student putting your book together, here’s some advice from Maria Scileppi, director of 72U:Lead with personal projects. Read more
Posted on 26 March 2013 BUSINESS, MARKETING & ADVERTISING
The New 72U

Maria Scileppi doesn’t like to call 72U a portfolio school. Before heading things up there, she was the director of the Chicago Portfolio School, so she knows... Read more
Posted on 21 March 2013 BUSINESS, MARKETING & ADVERTISING
Portfolio Night 11

If you're a student in advertising, attend Portfolio Night. You'll walk out with a better understanding of how creative directors will view your book. That's... Read more
Posted on 13 March 2013 BUSINESS, MARKETING & ADVERTISING
The Woodshed School - March 16th

If you're in Dallas on Saturday, March 16th (or if you're up for a roadtrip), check out the first portfolio class from The Woodshed School. Click here for... Read more
Posted on 07 March 2013 BUSINESS, MARKETING & ADVERTISING
Headline Tips

A friend of mine recently asked if I have any tips for writing headlines. I'd never stopped to write any of them down. But here's my incomplete list of... Read more
Posted on 04 March 2013 BUSINESS, MARKETING & ADVERTISING
Thank You

You probably know this (hopefully) and you hopefully already do it (probably) but, if not, this is something you need to know and do.If you interview at an... Read more
Posted on 08 February 2013 BUSINESS, MARKETING & ADVERTISING
Chicago Haiku

On this site, we love bragging about other people's side projects. So forgive me while I brag about this one.Chicago Haiku is a short collection of poetry... Read more
Posted on 04 February 2013 SELF EXPRESSION
Truth In Advertising

is a new book by John Kenney. I haven't read it, but here's a promo for it. I thought this was worth sharing for a few reasons:Focus groups can be like this. Read more
Posted on 29 January 2013 BUSINESS, MARKETING & ADVERTISING
Three Intangibles

Aside from a great portfolio, here are three things I look for when I'm interviewing someone:1. A curious mind. I get suspicious if the person I'm interviewing... Read more
Posted on 24 January 2013 BUSINESS, MARKETING & ADVERTISING
How to Choose An Actor

When you’re shooting a TV spot, you’ll see about 50 people audition for every role you’ve written. Typically, you’ll watch all of these online, and you, your... Read more
Posted on 23 January 2013 BUSINESS, MARKETING & ADVERTISING
Creative Confessional

Here's a fun site for your Friday: Creative Confessional. Worth a few laughs and expresses lots of truths about the crazy industry we work in. Read more
Posted on 18 January 2013 BUSINESS, MARKETING & ADVERTISING
Words from Sally Hogshead

I came across a post today with lots of great advice from Sally Hogshead. The list originally appeared in Nancy Vonk's and Janet Kestin's Pick Me, but I'll... Read more
Posted on 13 January 2013 BUSINESS, MARKETING & ADVERTISING
What Arguing Gets You

I have argued with clients before. I have seen other creatives argue with the client. I have even seen account people and agency presidents argue with the... Read more
Posted on 03 January 2013 BUSINESS, MARKETING & ADVERTISING
How Can You Make It Better?

I saw this sign at Jimmy John's yesterday.* This sign could have been your standard NO SHOES, NO SHIRT, NO SERVICE, but someone thought it would be funnier to... Read more
Posted on 12 December 2012 BUSINESS, MARKETING & ADVERTISING
Focus Groups

I always find I enjoy focus groups more when I draw the people in them. This won't help you make better ads. But it might help you enjoy your career a little... Read more
Posted on 20 November 2012 BUSINESS, MARKETING & ADVERTISING
DDB LaunchPad SF Winter Internship

We're looking for folks for our winter internship program. Writers, art directors, designers, digital makers, ux/ui experts, strategists, planners, makers,... Read more
Posted on 09 November 2012 BUSINESS, MARKETING & ADVERTISING
Client Feedback

As we've said before, one of the myths in the industry is that the client is stupid. Thinking like that won't help you do or sell better work. Don't believe it. Read more
Posted on 08 November 2012 BUSINESS, MARKETING & ADVERTISING
If You're Interested In Portfolio School...

The VCU Brandcenter is holding two info sessions for prospective students on November 9th and November 30th.For those of you not in Virginia, the November 30th... Read more
Posted on 05 November 2012 BUSINESS, MARKETING & ADVERTISING