Fashion Magazine

Urban Decay – Eye Pencils & Nail Colors Holiday 2013

By A Beauty Feature @abeautyfeature

Urban Decay – Eye Pencils & Nail Colors Holiday 2013. Blackheart is a smoky plum greige. It has elements of brown, plum, a bit of grape, and even red and of course, plenty of fine multicolored shimmer. Zodiac is a out standing forest green with tones of micro glitter in gold, green, and blue. Both shades are available for a limited time launch later this month. Nail Color ($15.00) (Limited Edition)

  • Blackheart Smoky greige with red and multicolored shimmer,
  • Zodiac Smoky green with gold, green and blue 3-D micro-glitter
Urban Decay - Eye Pencils & Nail Colors Holiday 2013

Urban Decay – Eye Pencils & Nail Colors Holiday 2013

The Urban Decay Black Market 24/7 Glide-On Eye Pencil Set ($36) is a set of six eyeliners five of which are brand new, exclusive shades that Urban Decay is releasing with their Holiday 2013 Collection.

24/7 Glide-On Double-Ended Eye Pencil

The fact this contains five new shades out of the six included is very exciting. Sometimes this does induce panic as fans scramble to stock up on their favorite shades but I honestly don’t think it’s an issue as Urban Decay at some point does add exclusive shades to their general catalog in my experience. Earlier this year Urban Decay revamped their Glide-On Eyeliner Collection and it now includes a whooping 39 colors! Many of you junkies out there probably own all those shades already so it is nice that this set includes new colors that you might not already own. And for the new girl, what a perfect way to try out these gorgeously creamy pencils!

Urban Decay - Eye Pencils & Nail Colors Holiday 2013

Urban Decay – Eye Pencils & Nail Colors Holiday 2013

When we first introduced our original Naked palette, we created a Double-Ended Eye Pencil to go with it. Eventually, we loaded the palette with a brush instead, but people BEGGED us to sell the pencil on its own. It’s been so popular that we’re launching that original duo (Zero/Whiskey) as a regular part of our line AND adding three new color combos—one for each of our other Naked palettes.

Looking for the perfect eye pencils to pair with all those gorgeous neutrals in our Naked palettes? You’re in luck. Urban Decay launches FOUR Naked 24/7 Glide-On Double-Ended Eye Pencils. Designed to pair perfectly with our Naked palettes, these pencils are the ideal go-to to complete any Naked eye look. Each pencil includes two versatile liner shades inspired by its namesake palette. Three of the eight shades in the lineup are all-time bestsellers, and the other five are NEW and exclusive!

  • Zero + Whiskey Zealous black cream + rich brown matte coordinates with Naked
  • Perversion + Pistol Blackest-black matte + light gray-brown shimmer coordinates with Naked2
  • Blackheart + Darkside Smoky black matte with rosy red micro-glitter + purple-taupe satin coordinates with Naked3
  • Crave + Venus Deepest, darkest brown-black matte + soft, off-white shimmer coordinates with Naked Basics

Availability: Late November @ urbandecay.com; December for Sephora, ULTA and select Macy’s stores and online at sephora.com, ulta.com, macys.com, beauty.com.

Urban Decay – Eye Pencils & Nail Colors Holiday 2013

Our story opens 15 years ago, when pink, red, and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you’d either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn’t satisfy her alternative makeup tastes, she’d satisfy them herself.

Fatefully, Sandy’s business manager, David Soward, introduced her to fellow visionary Wende Zomnir. A creative businesswoman (and makeup addict almost since birth), Wende also recognized the color void and determined a shake-up was in order. Over high tea, the two forged a pact that led to renegade nail polish mixing sessions in Wende’s Laguna Beach bungalow. Sandy, David and Wende unleashed Urban Decay in January of 1996 with a line of 10 lipsticks and 12 nail enamels. Inspired by seedier facets of the urban landscape, they bore groundbreaking names like Roach, Smog, Rust, Oil Slick and Acid Rain. The first magazine ad queried “Does Pink Make You Puke?,” fueling the revolution as cosmetics industry executives scrambled to keep up.


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