Love & Sex Magazine

Upscale

By Maggiemcneill @Maggie_McNeill

What is meant when girls say “upscale”?  Does it have some meaning outside of the donation rates?

UpscaleWhen the word is used to describe an incall, it’s basically intended to assure prospective clients that they aren’t going to a squalid apartment in a seedy neighborhood.  But when words like “upscale”, “high-end”, “luxury”, “sophisticated” and “VIP” are used by escorts to describe themselves, they don’t really mean anything specific or quantifiable; they’re just branding words, used to convey an image and attract the kind of clientele the user believes such words attract:  wealthy, generous, and unlikely to haggle.  Of course, they’re just as likely to attract solidly middle-class guys out to treat themselves to a luxurious experience, which is why soap is described as having “luxurious lather” and chocolates are described as “decadent”.  Personally, I try to avoid empty words like that in my marketing; as a writer I prefer words that actually mean specific things, and distrust emotive words with little semantic weight (especially those that seem a bit snobby to my ears).  In reality, most sex workers will see whichever men can pass screening, pay our rates & treat us properly, “upscale” or not; I doubt very many really care whether a good client is a neurosurgeon or a bricklayer as long as he behaves like a gentleman.  Mind you, I’m not criticizing the ladies who use that kind of ad copy; if it works for them & brings in money, good for them & long may they prosper.  The fact is, some guys respond to “puttin’ on the Ritz” kind of words, just like many of the guys who call me are responding to my perceived intelligence & sophistication.  Or my huge tits.  And we all use the branding that keeps the money coming in.

(Have a question of your own?  Please consult this page to see if I’ve answered it in a previous column, and if not just click here to ask me via email.)


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