Creativity Magazine

Trying To Communicate An Idea, A Value, A Brand? Try Animation

By Mrstrongest @mrstrongarm

Richard Glynn, a PR and marketing guru who runs The Buzz Factory over in the UK, posted this video on LinkedIn this morning.

It presents a familiar idea– one we’ve all heard before– but notice how the illustration format holds your attention and gets the point across.

It’s a good reminder, too, that “animation” can take different forms: Disney- or Chuck Jones-style, stop-motion, time-lapse, etc.

A big reason this particular video holds your attention is the hand-drawing. It has a spontaneity and energy you don’t find in cartoon templates or computer-assisted animation.


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