Social Media Magazine

TrekEast and 4 Social Media Tips to Market Your Cause

Posted on the 26 May 2011 by 2ndgreenrevolution @2ndgreenrev

TrekEast and 4 Social Media Tips to Market Your CauseIt’s a huge undertaking: one man is on a 5,000 mile human-powered journey to promote awareness for wild places and the need for them to be connected. John Davis has cycled (picture below), hiked, and paddled on TrekEast, an adventure for Wildlands Network. See where John is and where he is headed on the journey that started in Florida and “winds, loops and zigzags northward into Canada, along the visioned Eastern Wildway” by clicking here.

Connectivity of wild landscapes is a concept wildlife biologists understand: wildlife need room to roam in order to flourish. But how do we use social media to get people to care?

We call it hitting the M.A.R.C.: 

Medium: We use each medium to its full potential to deliver our message. Our website and YouTube channel hold more in-depth information: longer videos, more science, and conservation actions people can take. Facebook and Twitter act as the vehicles to drive people there. For example, video posts to Facebook are generally shorter: 45 seconds. And if a frog is calling, sound is more effective: http://twaud.io/qLwr

Audience: We get to know our audience. Analytics programs allow us to get to know our audience and usage habits. We use these to target our message. For example, the general public understand the value of protecting wildlife through safe highway crossings but our message is more effective when we frame it as a human safety issue.

Relevance: Our posts that are relevant to current events get more comments. The power of social media’s immediacy facilitates its sharing potential. For example, after the tornadoes ravaged parts of the Southeast, John Davis posted a video on the resiliency of nature: http://youtu.be/jR__ZJzrnEQ

Content: How often do we post? Content drives the frequency of our posts. When John gets to the top of a mountain, and sees a cell phone tower, THAT motivates him to deliver a plea.

TrekEast and 4 Social Media Tips to Market Your Cause

This guest post was written by:

Susannah Smith, M.A.
Mass Communications
www.youtube.com/wildlife2913
www.twitter.com/SusannahScoop


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • A Heartfelt Letter to My First Child - I Miss Those Times Too

    Heartfelt Letter First Child Miss Those Times

    For those of us who chose to have more than one kid, have you ever thought of how life would be if you had only one? You would have so much more time for... Read more

    12 hours, 31 minutes ago by   A Happy Mum
    FAMILY, SELF EXPRESSION
  • This is How to Put Together a Fabulous Outfit In Minutes

    This Together Fabulous Outfit Minutes

    Putting together a stylish outfit everyday doesn't have to be tricky. In fact I've come up with a simple formula that you can use over and over for all... Read more

    12 hours, 34 minutes ago by   Imogenl
    FASHION, LIFESTYLE
  • Cream Scones (Anneka Manning)

    Cream Scones (Anneka Manning)

    version;It was the end of a typical school day as the kids were streaming out from their classes..."Hi Sweetie!""Mum, we baked scones at school today.""Sounds... Read more

    13 hours, 6 minutes ago by   Zoebakeforhappykids
    FOOD & DRINK, RECIPES
  • Blind Fear

    I write a lot about Love, about Justice, about Intuition- about all the essential things that see without seeing. I think a lot about blind spots, about the... Read more

    The 19 July 2017 by   Rarasaur
    CREATIVITY, SELF EXPRESSION
  • Self-Transcendence 3100 Mile Race 2017 – Daily Updates – Day 31 – Alan Young

    Self-Transcendence 3100 Mile Race 2017 Daily Updates Alan Young

    Latest news, Multiday News, Self-Transcendence 3100 Mile Race Self-Transcendence 3100 Mile Race 2017 - Daily Updates - Day 31 Daily Diary Tuesday 18th July -... Read more

    The 19 July 2017 by   Abichal
    OTHER SPORTS, OUTDOORS
  • Review: Hir (Steppenwolf Theatre)

    Review: (Steppenwolf Theatre)

    In Mac's kitchen-sink drama, the meek shall inherit the earth Review by Catey Sullivan Early on in Taylor Mac's Hir , the playwright offers up a monologue... Read more

    The 19 July 2017 by   Chicagotheaterbeat
    CULTURE, THEATRE & OPERA
  • How to Find a Foundation Repair Company

    Do you own a house? If this is the case, you might eventually encounter some problems with your home’s foundation. These problems can become very serious if the... Read more

    The 19 July 2017 by   Peppertan
    FAMILY, HOME

Magazine