ONLINE TRAVEL: APPROVED NEWS COPY
Millions of Brits never take a break from social media – even when on holiday, according to new research.
A third confessed they spend more time on Facebook, Twitter and Snapchat while away than talking to their travel companions.
Women are most likely to upload selfies in front of famous landmarks, while men prefer to broadcast adventurous activity updates.
The average Brit uploads 27 photos during and after a holiday, according to a poll of 2,000 people.
The survey was conducted by Topdeck Travel to mark the announcement of the second installment of its Snapchat travel show ‘Topdeck Snaps’, kicking off this March.
Hazel McGuire from Topdeck Travel said: ‘’We know young people want to stay connected while away, but even we were surprised that they can spend more time sharing their experiences via social media as talking to the people they have traveled with.
‘’However, while staying connected is great, we encourage our customers make the most of their free time. It’s all about the experience of travel with new cultures, food and people to meet.
‘But social media is such a huge part of planning your dream trip; as the end of January approaches travel fans want to start thinking of escapism and social media plays a big part in choosing that escape. Road trips in North America, or catching some sun down under are currently ranking as some of Topdeck’s most popular trips with British audiences, so expect some holiday snaps on your feeds soon! ‘’
The most commonly uploaded holiday photos added to our social media timelines are selfies on the beach, the hotel room and the hotel pool.
Other people lazing on the sand and adventurous selfies are also favorite boasts amongst holidaymakers.
Women are more likely to share their photos of strange animals and flowers while men will post pictures of the receptionists and other hotel staff.
When asked why they post so much on social media while on holiday, 40 per cent of adults said it’s just because they like to let people know what they’re up to while one in seven confessed that it is purely to boast.
But the bragging begins before they’ve even got on the plane, as 41 per cent admit to broadcasting their holiday as soon as they book it.
But the amount of social media updates may come in handy as over a third admit they use social media to get inspiration for their own holidays.
Hazel McGuire from Topdeck Travel said: ‘More young people than ever are in search of insider tips and authentic local finds. Topdeck Snaps aims to let people find out in real time where these great places can be found. Follow Topdeck.Travel on Snapchat or check out our Facebook and Twitter for all the latest info.’
TOP 10 MOST COMMON HOLIDAY SOCIAL MEDIA BOASTS
1. Me on the beach
2. The hotel room
3. The hotel pool
4. Friends on the beach
5. Me being adventurous
6. Me eating dinner
7. Me with an animal
8. Absolutely anything that will prove I’m in a foreign country
9. Photo looking out of the plane window
10. Friends doing something adventurous
