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Three Recurring Questions About iPad Design Lab Book

Posted on the 14 November 2012 by Themarioblog

Three recurring questions about iPad Design Lab book
Purchase the book on the iBookstore

The EPUB version of book is HERE:

Now available: The EPUB version of iPad Design Lab: Storytelling in the Age of the Tablet, ready for download via for Kindle:

TAKEAWAY: We continue to be thrilled with the reception that iPad Design Lab: Storytelling in the Age of the Tablet is having globally.  I receive questions and comments daily.  Here are three that seem to be most persistent.

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Everyday I hear from several of you who have read and enjoyed my first digital book, iPad Design Lab.  Some of you are asking me smart questions about specific chapters and references, and others simply write to ask when I will update the book.  However, the largest number of inquiries are related to gaining access to the book in some countries where the text is not available thru the Apple iBookstore.

To that effect, I am devoting the blog today to three most persistent questions/comments:

How to get the book…

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The iPad Design Lab is available either as a Multi Touch or EPUB edition. Check here for order details.

1.  I can’t get a copy of the book in the country where I reside, as the Apple Store does not serve us here. What do you suggest?


The good news is that now iPad Design Lab is available to you through several channels, not just the Apple iBookstore…

The original version of the book is the multitouch textbook version available on the iBookstore for iPad (iOS 5.0 and up): This version includes video walkthroughs, audio introductions to each chapter, swipeable slideshows, a glossary and a sophisticated look and feel. 

Apple only sells multitouch textbooks in certain countries at this time, unfortunately. Copies are available in at least the following countries: Australia, Austria, Belgium, Canada, Finland, France, Germany, Great Britain, Greece, Italy, Latvia, Luxembourg, The Netherlands, Poland, Portugal, Romania, Slovakia, Spain, and the United States.

For those in other countries and without an iPad, we have made the book available in a basic edition for other platforms. This basic edition includes the full text of the original, along with the images and captions, but lacks the other features such as audio and video. It is available on the following platforms in many countries:

Amazon Kindle:
Google Books:

Who’s this book best suited for?

2. Who would you say would benefit the most from reading your book: designers, writers or strategists?

Well, while the word design appears in the title of the book, I believe that this is an introductory book to the world of tablet publishing, and therefore should be useful to anyone presently publishing on a tablet platform, or planning to do so in the future.

For writers and journalists, the book explains storytelling techniques that are specifically useful in the tablet.

For editors, the book presents the various options that the tablet offers for stories to develop beyond words.  Every editor presently involved in a publication—from newspapers and magazines to newsletters and annual reports—-can benefit from this content.

For publishers, managers and marketing/advertising directors, the book will open new vistas as to how journalism is practiced in a multi platform, media quartet world.

Most importantly, this is a book that I hope will reach academics and their students.

The use of the Review handouts

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Each chapter of the book includes a Review handout, with suggested assignments and exercises

3. I am a professor using your textbook in my Introduction to Digital Journalism class.  While I am grateful to you for including review questions at the end of every chapter, I wonder if you have more of these available.  Specifically, in the Storytelling chapter, I notice that your questions refer only to local newspapers and magazines, why not other type of publications?

Up to you and your students. As I stated in answering question 2 here today, this book is a useful tool for more than those in traditional journalistic media.  In the storytelling chapter, for example, you may select a collection of monthly newsletters, or an annual report, for example, and describe how such material would be presented in the tablet. My suggested assignments and exercises are there to provide a guide only. Hopefully, they will encourage similar exercises suitable to the specific needs of a course/location.


You are invited: Designing for Mobile and Tablet devices

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Perhaps you would like to join a webinar about designing for mobile and table devices that my son Mario Garcia Jr. and I will offer together.

The webinar will take place November 20, 2012 | 1500 UTC, 1000 EST.

For more information:


Take a video tour of iPad Design Lab

iPad Design Lab” trailer on Vimeo.

Read the Society of Publication Designers’ review of The iPad Design Lab here:


WAN IFRA Asia Conference Nov. 27-29

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Still time to join the WAN IFRA Asia Conference in Kuala Lumpur, Nov. 27-28.

Online & Social Media
27 November
Smart Media Digital Business Innovations
28 November
Mobile & Tablet Publishing
29 November
For more details, please contact:
Ms. Christine Chin, Events Manager Email: Tel: +60 (3) 2074 3556—¨Fax: +60 (3) 2078 5990


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TheMarioBlog post #1139

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