Finally, a movie billboard that isn’t just a star shot and a giant title. Oh, wait. They did that too. I guess it’s just required. But kudos to the studio and design agency for doing something a bit bigger and exciting. Thor would be fantastic fodder for some more incredible outdoor and guerilla campaigns. I could see hammers stuck in walls. A car crushed by a giant hammer. Maybe a board that has lightning bolts appear at night. Is there a way you could turn the hammer into a giant lightning rod?
[via Daily Billboard]