Business Magazine

The Support Investor

Posted on the 09 March 2011 by Cameronchell

The most important aspect of the Passion Investor, as we laid out, is with regards to their view of the why. Why is a company doing what they are doing and what is the big idea behind it? As a Support Investor this isn’t your primary concern, but you find yourself playing on a very similar field.

Much like the Passion Investor you are an early adopter. However your focus is on the people behind the company and how they will change the market, not the product. You are willing to back a team based on their experiences alone, based on who they are and what they bring to the table far before looking at their financials and strategies.

Your support comes in your want to see the success of the individuals. You know the management team (specifically the founder or CEO), you know their experiences, their successes and most importantly their failures. Your knowledge of the team is what drives your investment. Their product may not be as revolutionary as others in the market but you have a belief that they can pull it off, and that they deserve a chance to try. Which is both your strength and pitfall. You are passionate about the people and able to rally others behind them, while running the risk of becoming too infatuated with the people and missing red flags and other concerns.  

As a support investor you typically seek out these three areas:

1) The Tangibles – You’re focus here is where these people have been and the things they’ve done. You want to know where they got their education, what they studies, what different jobs they’ve had. Basically this is where you aggregate all the information that has led them to where they are.

2) The Story – When you’re discovering the story behind an entrepreneur or company what you’re really looking for are their successes and failures. You want to find where they’ve been, and what they’ve learned.

3) The Why – When you’re looking at the why, you’re looking at why they are passionate about what they’re doing. Again, the idea isn’t your focus as this style of investor, here you’re looking at the people and in this instance why they are passionate about their startup.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Australopithecus Sediba: Early Human Or Ancient Ape?

    Australopithecus sediba is a South African member of the human family that lived about 1.9 million years ago. And that's about all we can say for sure about... Read more

    The 25 May 2017 by   Reprieve
    BIOLOGY, SCIENCE
  • What to Do About a Lack of Energy on Low Carb?

    What About Lack Energy Carb?

    Is a low-carb diet appropriate for someone who has had gastric-bypass surgery? Can you lose weight on low carb while taking insulin? And what to do about a... Read more

    The 25 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Comic Performer-turned-painter The Iceman Suddenly Outsells Van Gogh.

    Comic Performer-turned-painter Iceman Suddenly Outsells Gogh.

    The Artist formerly known as The Iceman: a brush with fameI have blogged before about the comic performance artist legend that is The Iceman. Read more

    The 25 May 2017 by   Thejohnfleming
    CULTURE, ENTERTAINMENT
  • My Ramadan Baby

    Ramadan Baby

    I remember the day like it was yesterday. The Islamabad sun, hot and bright, burned down on my mom and I as we walked to the hospital with my first-born -... Read more

    The 25 May 2017 by   Marilyngardner5
    RELIGION, SELF EXPRESSION
  • Stories from the Stacks Vol. 2: “Unidentified”

    Stories from Stacks Vol. “Unidentified”

    Contributed by Stacy Young, University of Akron student/CCHP Student Assistant.CCHP: What led you to us?SY: I previously attended the Museums and Archives... Read more

    The 25 May 2017 by   Chp
    HEALTH, HISTORY, PSYCHOLOGY
  • Spectre – Bond’s Navy Suit

    Spectre Bond’s Navy Suit

    Daniel Craig as James Bond in Spectre (2015).VitalsDaniel Craig as James Bond, British government agentMorocco, November 2015Film: Spectre Release Date:... Read more

    The 25 May 2017 by   Nguzan
    ENTERTAINMENT, TV & VIDEO
  • Should You #Golf With Better Players?

    Should #Golf With Better Players?

    Do you immediately feel anxious when approached by a single golfer or couple who wants to join you for the round? Chances are, you may have been with your... Read more

    The 25 May 2017 by   Golfforbeginners
    GOLF, SPORTS

Magazine