Drink Magazine

The Price is Wrong is Oh So Right

By Marc Wisdom @JaxBeerGuy

13AUG

The-Price-is-WrongAdam Sandler, in his 1996 sports comedy, “Happy Gilmore,” coined the phrase, “The Price is Wrong…” followed by a mild expletive. Well, in honor of that infamous phrase, and with its own backstory, SweetWater Brewing Co. has released its new Dank Tank offering. The brew, named The Price is Wrong of course, is a bronze Belgian-style monster that holes out at 79 IBUs and 9% ABV.

The Price is Wrong is a classic Belgian with a SweetWater twist,” said SweetWater’s head brewer Nick Nock in a company press release. We’ve enhanced it with some of our favorite hops to bridge two styles together for a big refreshing beer.”

The beer boasts a malt bill that includes Maris OtterPilsner, 2-row and wheat that is balanced out with Nugget, Centennial and Simcoe hops that provide herbal and pine notes. The brew is then dry-hopped with Simcoe andAmarillo hops for a citrus nose. Belgian yeast adds to the character of the beer and takes it to a whole new level of complexity.

As is the case with all Dank tank brews, the fun-loving guys and gals over at the brewery have created a backstory for The Price is Wrong. In this episode Danky, the hapless mascot of SweetWater’s Dank Tank brews, is fresh off tour as caddy to Boob Barker with whom he gets into a golf course scuffle. The predicament leads to a rigged appearance on The Price is Wrong game show, shenanigans ensue. Get the whole, hilarious story at http://sweetwaterbrew.com/brews/dank-tank/.

The Price is Wrong hit shelves and taps on Monday, August 12, 2013, so head on out and grab a few bombers while you can.


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