Marketing & Advertising Magazine

The Power of Visual Content

Posted on the 28 April 2014 by Scotcombs @3rdplanetmedia

 

Creative business idea
Visual content helps engage more of the brain. Engage more of the brain and you get more of the persons attention … you can do the math from there. ~Curator

“Why create visual content? Visuals aid in decision-making and are more persuasive and make a better, longer overall impression than simple text. Consider these facts:

  • 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
  • 60% of consumers are more likely to click on a business whose images appear in search results
  • 67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings

Here are just a few of the ways that visual content can help you to engage your audience and deliver your key messages:” More from this article by Colleen Nolan>>>


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