Fashion Magazine

The Emporio Armani Spring-Summer 2017 Menswear Collection in Review

By Attireclub @attireclub

Emporio Armani unveiled their spring-summer 2017 menswear collection during this June's Milan Fashion Week. The runway show consisted of 88 looks that reflected the brand's vision and aesthetic to the finest.

The signature colors, such as grays, taupes and navys, which define Emporio in opposition to simple Armani, were present in the brand's signature muted shades.

The reason why this is relevant is not only because it goes to show once again how cohesive the brand's vision is (we knew that), but also because Giorgio Armani created this collection around the concept of identity. The opening and closing looks featured fingerprints, therefore framing the collection.

The looks featured in the runway show had each a very distinct dominant color, in a way playing with the idea that "every man is a color", with his own features and characteristics.

However, these characteristics were not simplistic, they were complex and intricate. This is best visible in the looks that feature dress shirts covered by a very sporty t-shirt with the brand's iconic stripes, derived from its well-known logo.

Armani is a household name for a good reason: not only are the clothes executed in a stunning way, but they also convey a message in a subtle, yet clear way. One of the powerful messages we took from this collection was the idea that clothing can confer you identity, if, but only if, you know how to put them together, hence the interesting up-down combinations.

Moreover, the fingerprints printed on the garments can be seen as having a double meaning: not only that a person has an identity (that can be expressed through fashion), but also that one strongly needs his identity, even for the smallest things such your laptop, or other electronic device and that the modern man leaves his print literally on anything he touches.

The striking colors and the messages made this in to a tense and pulsating collection. And, in the end, this is what identity is: a spirit of belonging, to which the Italian label invites every season. The Emporio collections are always very personal and intimate, which is why so many fashionable guys from around the world enjoy wearing them for so many years.

Giorgio Armani has helped to shape the world's view of menswear for a very long time: playing it safe, but always putting something interesting in his clothes, he is one of the strongest presences in fashion, with a number of lines under his name: his main line, Jeans, EA7, Collezioni, and obviously, the already-classic Emporio.

Through his collections in general, and Emporio in particular, Giorgio Armani manages to actually offer a complete idea of identity to his customer, the Emporio Armani collections features clothes for every setting and for every moment of the day in a cohesive and elegant manner, and that's what makes the Italian brand so great and so undeniable relevant both in time and space.

The spirit of Emporio, just like any identity has changed since Patrick Bateman defined back in the 90s, but, just like any identity, it has remained true to its core.

Fraquoh and Franchomme

Further reading:

The Pringle of Scotland spring-summer 2017 collection in review

P.S. We want to hear from you! What do you think of this collection? What is your "fingerprint"? When and how would you wear these clothes? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook, Twitter or Instagram!

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Shilo Sanders- Son Of Deion Sanders Thanks Courts For Allowing Him To Live With...

    Shilo Sanders- Deion Sanders Thanks Courts Allowing Live With Pilar

    ChristianNews Shilo Sanders, the son of NFL Hall of Famer,  Deion Sanders took to twitter to “thank” the courts for allowing him to live with his mother, Pilar... Read more

    The 04 August 2017 by   Firstladyb
  • “I Feel Great”

    Feel Great”

    Jakub went to his doctor's office believing that he had a back injury, but returned with a chocking diagnosis instead. He had type 2 diabetes - in spite of... Read more

    The 04 August 2017 by   Dietdoctor
  • July Allotment Recap (2/2)

    July Allotment Recap (2/2)

    Sunday afternoon saw us return bravely to 24a even though there were more thundery showers foretold by the weatherman. I will admit that I guffawed at the... Read more

    The 04 August 2017 by   Chrryblossomtat2
  • Culinary Delicacies in Croatia- What to Eat and Drink in Croatia

    Culinary Delicacies Croatia- What Drink Croatia

    In my earlier post, we spoke about how Croatia is a stunning European destination, let us now see what are the culinary delicacies in Croatia or what you can... Read more

    The 04 August 2017 by   Kash Pals
  • #Golf Training Aids Spotlight: The Delta Putt

    #Golf Training Aids Spotlight: Delta Putt

    Do you consider yourself to be a strong putter or do you feel you could improve your make percentage on the green? Most amateurs could use help with the flat... Read more

    The 04 August 2017 by   Golfforbeginners
  • Three Incredible Hikes in Southern Iceland3 Min Read

    Three Incredible Hikes Southern Iceland3 Read

    Nature takes center stage in Iceland, where there's a stunning view around every bend: massive glaciers, expansive lava fields, powerful waterfalls, black sand... Read more

    The 04 August 2017 by   Healthytravelblog
  • What I Wore: Daytime Pajamas

    What Wore: Daytime Pajamas

    Pajama top: ELOQUII (14) | Pajama pants: ELOQUII (14) | Shoes: ASOS (similar) | Earrings: J. Crew ( same in different colors, similar concept in same color) |... Read more

    The 04 August 2017 by   Wardrobeoxygen