Life Coach Magazine

The Elevator Speech

By None @DefyGravityToo

The Elevator Speech
Madison Avenue types know that an elevator speech—a snappy description of a product or service presented in the time span of an elevator ride— can help seal the deal if you’re pitching something.  But did you know that crafting an elevator speech can also help you clarify your goals?
Being able to quickly and succinctly sum up what you’re doing in a way that excites others is a fundamental step on the road to achieving your purpose.  To begin, you only need three essential elements:
1)  Passion.  When you’re jazzed about something, others are eager to join you.  The catch is, either you feel excited about what you’re trying to get across or you don’t.  If you don’t, look in the mirror and ask yourself whether you're going down the right path for your temperament and talents.  Chances are, you're not--and that's an important piece of information.
2)  Clarity.  Until your destination is clear, it’s difficult to forge full speed ahead.  The clarity it takes to write a good elevator speech comes not only from answering some basic questions—who am I trying to reach, what is my core message, and why should others care? —but through a great deal of trial and error.  Fortunately, the feedback to an elevator speech is immediate.  If people’s eyes glaze over, you need to keep revising until your audience not only looks interested but starts asking for more information.
3) A strong sense of how your work helps others.  Whether you’re writing a book and looking for an agent, pitching a product and looking for customers, or starting a company and looking for capital, you need to be able to convey to your listeners what’s in it for them.  Will your book spark interesting discussions?  Will your product fill a void?  Will your company meet some need that others don’t?  If so, show how in as few words as possible. 
The Elevator SpeechTake the following blurb from the March 2011 issue of O Magazine for film historian Donald Bogle's new biography Heat Wave: The Life and Career of Ethel Waters.  For a moment, imagine that someone has asked Bogle to describe his book.  Here's his reply:
“[It’s] an exhaustive biography of the audacious entertainer who shattered racial barriers, wowed audiences, and famously feuded with other African-American show-biz legends.”
In just twenty-four words, this description simultaneously gives us a clear idea of what Bogle's book is about and leaves us wanting more.  What’s so audacious about Ethel?  How and when did she shatter those racial barriers?  And with whom and over what did she famously feud?  
How much time do you imagine it took the writer (no credit is given) to compose this short paragraph?  I have no idea, but my guess is, a lot longer than you think.
(Photo Website:

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Go Grow Glow!

    Grow Glow!

    The yuccas in the second raised bed are enjoying the summer and growing away nicely, except for one that is... The Yucca rostrata right in the middle of this be... Read more

    16 hours, 46 minutes ago by   Alternativeeden
  • Recap: Mamby on the Beach a Breath of Fresh Lakeshore Air

    Recap: Mamby Beach Breath Fresh Lakeshore

    Chicago in the summertime is truly the best of many worlds. You’ve got a fine, world-class city made of beautiful, steel structures, gorgeous parks... Read more

    The 27 June 2017 by   Urbanmatter Chicago
  • Book Review: Why Are There Differences in the Gospels?

    Book Review: There Differences Gospels?

    The full title of this wonderful book is Why Are There Differences in the Gospels?: What We Can Learn from Ancient Biography (Oxford University Press, 2016). Th... Read more

    The 27 June 2017 by   Mmcgee
  • Video: The Lofoten Islands of Norway

    Remote and wild, the Lofoten Islands in Norway are a gateway to the Arctic. In this video we travel to this incredible place that is seldom visited by outsiders... Read more

    The 27 June 2017 by   Kungfujedi
  • Ottawa Dragon Boat Festival 2017

    Ottawa Dragon Boat Festival 2017

    In it’s 35th year, the Ottawa Dragon Boat festival is an attraction for outdoor music revellers, beach enthusiasts and competitive dragonboat racers. Read more

    The 27 June 2017 by   Hendrik Pape
  • Dirty Dancing (UK Tour) Review

    Dirty Dancing Tour) Review

    Cast Lewis Griffiths – Johnny Castle Katie Eccles – Frances ‘Baby’ Houseman Carlie Milner – Penny Johnson Julian Harries – Dr. Read more

    The 27 June 2017 by   Caz
  • July 4th: Our Independence & A Whole Lot More

    July 4th: Independence Whole More

    Trivia will be happening this Wednesday night, June 28th at 8:30 PM, with "July 4th Trivia" as the Special Category. It will be seven questions about events tha... Read more

    The 27 June 2017 by   Theomnipotentq