Entertainment Magazine

The Electric Experience

Posted on the 18 August 2011 by Raghavmodi @raghavmodi
The Electric ExperienceNestled on a small street in the centre of Birmingham is the oldest working cinema in the UK. Not knowing about The Electric, you just might pass it by. Not knowing about The Electric would also be a grave mistake by any film enthusiast.
The Electric is not just the only independent cinema in Birmingham; it also is simply a one of a kind experience. From the moment you walk in to the time you leave, The Electric takes you into an era where multiplexes didn't exist and you get a sense of the old world charm. Over the decades The Electric has had quite a few transformations and name changes, but its new avatar is by far the best in my 20 odd years of knowing of its existence.
The Electric is small. Two cinema screens with a small lobby area housing a bar and the ticket counter. Instantly on my arrival I felt claustrophobic. This I later realized was due to the huge lobbies and multiple ticket counters I had gotten used to at multiplexes. Slowly, but surely this feeling converted into a sort of coziness. There are small nooks and corners with places to sit that give it an almost homey feeling, as if you have just entered your own private home theatre. The staff was genuine and you could actually have a conversation on films with them. There wasn't that distance or hurriedness that one feels at the multi-screen theatres. A sign telling me they sell my favorite magazine, Little White Lies, confirmed that I was at the right place.  
The Electric Experience
The experience that is The Electric starts from the moment you buy the ticket, or should I say the ticket stub, which is truly a classic touch. The next bit of surprise was when the well stocked bar served me cola in a glass bottle along with a glass full of ice and a slice of lime. There was no plastic in sight and that my friend is underrated sophistication. The seats once again are not the sliding types one finds at the "big" theatres, but they are equally comfortable. You can always opt for the "couches" which take you in the lap of luxury. A SMS service for the privileged few lets you order food/drink without moving an inch.
Now, the tickets are slightly expensive. So, although you pay about a pound more than usual, but then not only are you supporting the local independent cinema, but the atmosphere is by far worth the extra cash. The fact that I saw Senna on my first visit, which is my favorite documentary/film of all time, amplified this experience even more.
The Electric Experience
I am also impressed with The Electric because it is a theatre that is not afraid to experiment. It recently hosted the Shock and Gore 2011 festival. Such events are an excellent way to bring the community together and simultaneously promote the art of cinema in all its forms.
So, the next time you are in Birmingham, take a slight detour to visit The Electric and definitely take out time to watch a movie for an amazing time.  

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