Just go ahead and start engraving “Leo Burnett – Toronto” on every out-of-home award for 2013. At Union Station in Toronto, this installation loses a finger each day as the mid-series premiere of The Walking Dead approaches. Be sure to watch the video below to see some walkers giving photo opps.
Walking Dead fans are already rabid, but AMC and Leo Burnett are smart enough to realize that they need to keep pulling off mega-stunts like this to keep up that level of fandom. When I hear a great local business say they don’t need to advertise because they have a ton of business, it just breaks my heart. No matter how successful you are, you will eventually fail if you don’t keep delighting your fans.
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