One of my favorite menswear shops, The Armoury, just started a YouTube channel. Jeremy Kirkland, who heads up their marketing, tells me it’ll be a place where they can answer popular questions (e.g. what men should look for in a suit), as well as showcase some of the brands and artisans they carry. “We want to make things easygoing and approachable,” he says. “Sometimes people assume there’s a bit of pretentiousness in tailored clothing. We want to break that stereotype.”
The channel currently has a video on how a suit should fit, as well as a nice run down of their Ring Jacket line (good for guys who might not be able to stop into their Hong Kong or NYC locations). Jeremy tells me they’ll also have special appearances in the future. Taka from Liverano & Liverano will be stopping by to explain the Florentine cut; Pino from Orazio Luciano will talk about Neapolitan tailoring. Other artisans will be coming by as well to answer questions about fit and quality, giving people a broader understanding of men’s clothes (even if they might be shopping elsewhere).
You can check out the channel here. The next video should come out later this winter.
