Dining Out Magazine

That’s Not How You Throw a Chair, Applebee’s.

By Keewood @sellingeating

My wife was actually at the IU game where Coach “Anger Issues” Knight threw that infamous chair. It was a childish thing to do, but he was The General and the tolerance in the mid-80s was way, way, way more than zero, so he got by with it.

I guess it’s okay to joke about now, since he’s a harmless senior citizen.

Whatever. He’s not the first person to misbehave in the state of Indiana and turn it into something they talk about for money.

What I will say is this: when a brand starts borrowing old jokes from randomly placed mini-celebrities to sell its $20 Bourbon Street whatever-they-saids, I think they have abandoned any hope of figuring out what makes them different from everybody else. We might enjoy visiting with the celebs and mini-celebs, but whatever implied endorsement they make is pretty irrelevant, and in the end all it does it make you say, “Did you see Knight in that ad? It was for a restaurant or something.”

I think Applebee’s current agency—a talented bunch of people, by reputation—started out trying to position them with at least a clear point of view.

But those days are gone. Apparently.

So many of these big chains struggle to come up with a clear strategy, an “own-able” voice, and a promise that separates them in some way from the next restaurant on the strip by the mall.

So they do a temporary fix. They reflect in some other entity’s glow. In the old days we called this “borrowed interest.”

By the way, friend of the blog Eric pointed out that this ad also borrows interest (noticeable if you’re one of the 15 million who viewed this stupid thing) of the following meme bait.

Advice? Do not invest any time in the preceding YouTube video. I’d sooner have you put on the 10-hour loop of Nyan cat. It’s way more enjoyable. (Fun note: I went to get the link for Nyan cat and there was a :15-second ad for dog food right before the ten endless hours begins. That’s pretty great.)


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Applebee’s Lebanon Officially Closed

    Applebee’s Lebanon officially closed. I personally thought it was time…Related articles across the web Applebee’s Lebanon: No Wonder Nobody Talks About it... Read more

    The 24 January 2014 by   Nogarlicnoonions
    DINING OUT, FOOD & DRINK
  • The Sizzling Skillet Experience at AppleBee's

    The best thing about cooking in home is hearing this sizzling sound of the ingredients getting infused together, under the heat of the fire... Read more

    The 07 September 2014 by   Pearlowa
    FOOD & DRINK
  • Serenata Hampers Review & Competition

    There is nothing quite like receiving a luxury hamper in a real wicker basket full of luxury goodies. Take a look at this. This is the Chocolate hamper from... Read more

    The 27 July 2015 by   Evette Garside
    FAMILY
  • Guimaras: On a Tricycle from Jordan to Nueva Valencia

    We landed in the small island province of Guimaras just twenty minutes after leaving Iloilo on a pumpboat. The 604.6 square kilometer island of Guimaras is know... Read more

    The 26 July 2015 by   Mustachio
    TRAVEL
  • Thiruvanchaikalam!

    The Mahadevar Temple at ThiruvanchaikalamThiruvanchaikalam or Thiruvanchikulam is the only Devara Padal Petra Sthalam in Malai Nadu (Kerala). Read more

    The 24 July 2015 by   Priyabaskar
    TRAVEL
  • Erik Chan CEO of RocketClub: Earn Shares Trying Cool Products

    RocketClub is a platform allowing startup companies to distribute shares to their users. Founded by two serial entrepreneurs and MIT alums, the platform aligns... Read more

    The 24 July 2015 by   Herby
    BUSINESS
  • Beleaguered Brethren, Relief is on the Way

    What a blessed relief the rapture is to look forward to!!!In his tremendous sermon delivered last Sunday, July 19, Pastor John MacArthur demonstrated once... Read more

    The 24 July 2015 by   Elizabethprata
    SOCIETY, SPIRITUALITY

Add a comment