Media Magazine

Teaching Multi Platform Strategies in J School

Posted on the 04 February 2013 by Themarioblog @garciainteract

TAKEAWAY: It’s important that journalism students start practicing with those instruments of the media quartet as soon as possible as part of their studies.  How one university does it.

blog post image

blog post image

It was Darren A. Sanefski’s title, under his name, that made me happily curious: *Assistant Professor of Multiple Platform Journalism.

Indeed, a title that says it all and one that perhaps more journalism professors should carry attached to their names.

So I contacted Darren, with whom I had worked several years ago during a redesign of the Syracuse Post Standard, to inquire about his new activities, and, more importantly, how this title was applied to real life situations at The Meek School of Journalism and New Media, University of Mississippi.

Our Dean, Will Norton, is all about everything based around traditional journalistic teaching, but not focused on just traditional Media. Multiple Platform Journalism is taking that traditional content and reshaping it so it is optimized on multiple platforms (print, web, tablet). Stories told through the written word, video, photography, informational graphics, and design.“

This semester, for example, Darren is teaching his first course in tablet magazine design in which the students will be publishing an entire magazine digitally.

An interview with Prof. Sanefski

Here are four questions for Darren:


So your program is all about multi platforms, how is this reflected in your curriculum and courses available to students at The Meek School of Journalism and New Media

We have made 4 of our core classes multi-platform in 102, we teach writing and reporting across platforms primarily text-based for print and online, but we introduce video on a very basic level.  In 271, we teach reporting across platforms, bringing in audio, still and video and assigning stories that leverage the strength of those in the reporting process.  In 375, we deal with storytelling with stills, audio and video.  In J500 our capstone, we have a multimedia project that involves the learning from all of these previous courses to prepare multimedia projects.  Our weakness right now is in Web production/presentation we are getting better at gathering multimedia assets, but we need more production-oriented classes where students build websites, apps, etc.


Is there such a thing at your School as majors in specialized areas: newspaper, magazine, broadcast, photojournalism?


Outside the core, students still specialize, though in the broadcast emphasis, courses continue to include Web writing, social media, mobile news gathering, etc. for example.


What is the role of design in your multi platform curriculum?


As for design, we see content as king and design as a way to access and amplify that content. Design is all about making content more consumable but we also want the reader/user to be able to enter the story from different avenues, like audio, video, slideshows and interactive graphics. But no matter the technology, it is all about making a connection to the reader/user. I am teaching a class on tablet magazine design and I have to make sure that anytime we add pop-up information it is used as a way to add to the conversation and not just put in because, “It’s Cool.“


What lessons are you learning about this type of multi platform journalism curriculum?


Currently we are in the midst of changing our “Introduction to Graphic Design” class from a skills to a theory class. We are adding a 300 level skills class for those students who want to pursue more hands-on graphic design projects. This allows the professor the ability to teach the skill to a smaller group instead of teaching assistants teaching a larger one. Also the theory class will have the ability to be easily taught online.

For more information:

Darren A. Sanefski is also a Society of News Design Foundation board member and its Education Director; those interested in getting more information about his program at the University of Mississippi can contact him directly at ; Twitter: dsanefski

Way to go with J-education

It’s great to see dramatic changes in the teaching of journalism, such as what Darren describes here, already taking place at The Meek School of Journalism and New Media. It’s also encouraging to hear that this is also happening at several other universities through the United States.

I would like to hear from other academics whose programs are combining the best of teaching traditional journalistic practices with the techniques of storytelling in a multi platform world.

Of related interest:

Only last week we blogged about For Journalism, a project that facilitates multi platform journalism teaching through the sharing of resources.

For Journalism: here’s a program the industry desperately needs

Previous blog posts about J education:

Advertising: reacting to the moment

blog post image

Things move fast in the era of the media quartet and social media, no doubt.

So, when the electrical power went out momentarily during the Super Bowl game Sunday evening, instantly Oreo Cookies tweeted this:

Power out? No problem.

And the image appeared there as well.

Clever advertising with the speed of “breaking news”.

Pages we like

blog post image

blog post image

blog post image

In Sunday’s Bild am Sonntag, several pages developed to America’s greatest of sports events, the Superbowl.  In addition, Frank Deville sends us an interesting double page for the regular feature The Photo That Speaks, about a 400 Kg sea leopard in pursuit of a mini penguin.

Where’s Mario until March 2, 2013?

blog post image

Mario’s upcoming speaking engagements

blog post image

Take advantage of our iPad Design/Ad Lab workshops

blog post image

Do you want to take your brand to the next level by creating a tablet edition? Garcia Media can help. We now offer one- to two-day iPad Design Lab workshops on demand to jumpstart your presence on this exciting new platform. We also offer iPad Ad Lab workshops to develop engaging advertising models for your app. Contact us for more information.

Teaching multi platform strategies in J School

Purchase the book on the iBookstore

iPad Design Lab has been given the QED Seal

blog post image

The QED (Quality–Excellence–Design) Seal is bestowed by the judges of the Publishing Innovation Awards after “a thorough, professional 13-point design review with an eye towards readability across multiple devices and in multiple formats.“

Learn more about the QED Seal here.

The EPUB version of book is HERE:

Now available: The EPUB version of  iPad Design Lab: Storytelling in the Age of the Tablet, ready for download via for Kindle:

Here is how you can get iPad Design Lab book:

The original version of the book is the multitouch textbook version available on the iBookstore for iPad (iOS 5.0 and up):

This version includes video walkthroughs, audio introductions to each chapter, swipeable slideshows, a glossary and a sophisticated look and feel.

Apple only sells multitouch textbooks in certain countries at this time, unfortunately. Copies are available in at least the following countries: Australia, Austria, Belgium, Canada, Finland, France, Germany, Great Britain, Greece, Italy, Latvia, Luxembourg, The Netherlands, Poland, Portugal, Romania, Slovakia, Spain, and the United States.

For those in other countries and without an iPad, we have made the book available in a basic edition for other platforms. This basic edition includes the full text of the original, along with the images and captions, but lacks the other features such as audio and video. It is available on the following platforms in many countries:

Amazon Kindle:

Google Books:

Take a video tour of iPad Design Lab

iPad Design Lab” trailer on Vimeo.

Read the Society of Publication Designers’ review of The iPad Design Lab here:

blog post image

Keep up with Mario Garcia Jr.. via Garcia Interactive: helping transform online news since 1995.

TheMarioBlog post #1186

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Shilo Sanders- Son Of Deion Sanders Thanks Courts For Allowing Him To Live With...

    Shilo Sanders- Deion Sanders Thanks Courts Allowing Live With Pilar

    ChristianNews Shilo Sanders, the son of NFL Hall of Famer,  Deion Sanders took to twitter to “thank” the courts for allowing him to live with his mother, Pilar... Read more

    The 04 August 2017 by   Firstladyb
  • “I Feel Great”

    Feel Great”

    Jakub went to his doctor's office believing that he had a back injury, but returned with a chocking diagnosis instead. He had type 2 diabetes - in spite of... Read more

    The 04 August 2017 by   Dietdoctor
  • July Allotment Recap (2/2)

    July Allotment Recap (2/2)

    Sunday afternoon saw us return bravely to 24a even though there were more thundery showers foretold by the weatherman. I will admit that I guffawed at the... Read more

    The 04 August 2017 by   Chrryblossomtat2
  • Culinary Delicacies in Croatia- What to Eat and Drink in Croatia

    Culinary Delicacies Croatia- What Drink Croatia

    In my earlier post, we spoke about how Croatia is a stunning European destination, let us now see what are the culinary delicacies in Croatia or what you can... Read more

    The 04 August 2017 by   Kash Pals
  • #Golf Training Aids Spotlight: The Delta Putt

    #Golf Training Aids Spotlight: Delta Putt

    Do you consider yourself to be a strong putter or do you feel you could improve your make percentage on the green? Most amateurs could use help with the flat... Read more

    The 04 August 2017 by   Golfforbeginners
  • Three Incredible Hikes in Southern Iceland3 Min Read

    Three Incredible Hikes Southern Iceland3 Read

    Nature takes center stage in Iceland, where there's a stunning view around every bend: massive glaciers, expansive lava fields, powerful waterfalls, black sand... Read more

    The 04 August 2017 by   Healthytravelblog
  • What I Wore: Daytime Pajamas

    What Wore: Daytime Pajamas

    Pajama top: ELOQUII (14) | Pajama pants: ELOQUII (14) | Shoes: ASOS (similar) | Earrings: J. Crew ( same in different colors, similar concept in same color) |... Read more

    The 04 August 2017 by   Wardrobeoxygen

Paperblog Hot Topics