Vol & Tier digital, Toronto SEO Company, provides some useful tactics to building your review profile online:
Make a Feedback Page
If you are asking for client reviews, a straightforward feedback page can serve as your hub. Generally, it is linked to e-mail newsletters, targeted for ad campaigns, shared on business cards and so on!
To do this, you have to create a page on your site to display reviews, testimonials and you can ask for user reviews. You must make the process easy for the users by giving them at least 3-5 reviewing options.
Warning:
Yelp stated in their privacy policy that they track referral URLs (Section II A) and most speculate Google tracks the same. It is hard but better to ask users “Find us on X” and then providing necessary instructions to proceed. It seems a bit tiring, but it should be noted as a great idea.
Quality Mitsubishi are doing the right thing, but the call to action is not good enough. It is better for them to show fewer options or fewer options at a time.
Think about the “Zig-Zag” method developed by Phil Rozek. It guides the users along their review options that start with the highest ranked website you want a review on (Yelp, G+) and ‘zig-zagging’ through the available options.
The best example of a feedback page can be found in Flood Masters. They have made it easy by giving an illustration on customer needs.
Point of Sale & Offline Tactics
Offer Free Wi-Fi in Exchange for an E-mail. When you are offering free Wi-Fi, set the default landing page to ask for the e-mail address and an opt-in before users log in. Once you get their e-mail, you will be able to remarket to them with e-mails and follow-up requests.
Ask In advance
Before providing your service, get to know if your customer can give a review or not. It is necessary because reviews indicate their experience in that particular field, as shared by HomeStars:
A simple confession like, “We take feedback really seriously, so if you don’t mind leaving a review when the job is done I’d really appreciate it” – can work magically for your review numbers.
Put Up Signage
If it is a folding card on the table, a sign posted by the till or a logo attached to your door, find a way to move a customer toward reviewing.
Print & Show Historical Reviews
If you have a couple of reviews already, print them out and place them in your store. Choose a place where idle customers will read them like a corkboard, placemat or, oddly enough, bathroom stalls. It not only indicates your appreciation of the customer reviews but also appeals to a customer’s ego. So, a better relationship is built between you and them!
Increase Callouts to Receipts & Invoices
You can add a review callout on your receipts and invoices to let the customers know about the value of their reviews. As space is limited, utilize it with a compelling call to action and a short URL. It will lead the users towards your onsite ‘Feedback’ page.
Offer Customers Handouts
If you want a lot of reviews from customers, you must make the process easy. You must provide them with a printed handout while describing the review process. You can make a handout within seconds by using the Review Handout Generator that Whitespark & Phil Rozek created.
Incentivize Check-Ins
If reviews don’t work- check-ins is fair game. Offering discount on products or special deal on services for those that check-in at your location might be an effective tactic Nevertheless, make sure it is conspicuously advertised both in-store and through online media. Customers giving a check-in at your store are already on the review platform, so it’s natural to lead them to a review.
E-mail & Online Tactics
Announce Exclusive Deals Online
There are some review websites that allow you to add messages to your profile and provide exclusive offers for customers who check-in. Consumers may adapt this process to inspire others. This promotes your business through organic social media.
