Culture Magazine

Summer Workshop on 'Writing Lifestyle Stories'

By Gibbs22manila @gibbscadiz
Respected PR communications and special events consultant Joselito “Toots” Tolentino is holding a unique five-day workshop on “The Art of Writing Lifestyle Stories,” starting April 4, 2011.
The workshop is open to all high school and college students, and anyone who wants to discover or hone their talent for writing feature stories that cover the following subjects: Art and culture, Health and Wellness, Home and Interiors, Food and Restaurants, Fashion and Beauty, Travel, Family and Personalities.
Tolentino holds a BA Communications Arts degree from the University of Santo Tomas, plus masteral classes at the U.P. College of Mass Communications. Along with advertising stints in Account and Creative Management at McCann Erickson, J. Walter Thompson, REACH and AVIACOM, he has also written articles for various publications over the years--Philippine Daily Inquirer, Manila Bulletin, Business World, The Times Journal and other magazines. He was the contributing Fashion Editor of Sunday Times Magazine in the 80’s.
Tolentino also produces art exhibits in Manila and at the Philippine Center in New York to promote Filipino artists. From New York, he also brought to Manila the exhibit: “Imagine... The Art of John Lennon”. He has written extensively about the various theater productions he has seen on Broadway (New York), West End (London), Vancouver (Canada), Edinburgh (Scotland), Brighton and Bath (United Kingdom), Hong Kong, Singapore, Sydney and Melbourne (Australia).
He was the publicist of Saigon Company when “Miss Saigon” was produced in Manila. Recent PR/marketing credits include productions such as “Operalite,” “ La Boheme” and “Master Class” for Philippine Opera Company; “Rent” for 9 Works Theatrical; the Mall of Asia Centerstage rerun of “Orosman at Zafira”,for Dulaang UP; and “The 39 Steps” and the forthcoming “Shakespeare in Hollywood” for Repertory Philippines.
Schedule of classes: Monday and Wednesday, Tuesday and Thursday, and Saturday, for two hours each session (10 a.m.–12 p.m.; 2–4 pm). Workshop sessions start April 4, 2011.
For further details, call 0917-8604205 or e-mail

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