Business Magazine

Success with Social: 4 Tips for Choosing Channels Wisely

Posted on the 21 July 2016 by Marketingtango @marketingtango
Success with Social: 4 Tips for Choosing Channels Wisely Share

Success with Social: 4 Tips for Choosing Channels Wisely

Potential for growth, engagement, elevating brand awareness and appearing more tech-savvy have inspired countless small businesses to seriously consider social media marketing. Currently in the US, nearly 60 percent of SMBs have some level of social presence, with more than 75 percent planning some form of social engagement starting next year.

Sophisticated analytics and affordable advertising options have made social media marketing downright irresistible for many integrated marketers, effectively drawing them into the fray, with a strategy in one hand and their vision the other.

Quality Not Quantity

To achieve any measure of success, however, it’s imperative that your social strategy include a defensible, intelligently vetted list of social media channels, something that may be easier said than done, even for highly motivated small-business marketers.

“An effective social media marketing strategy goes beyond simply making profiles on as many platforms as possible,” cautions marketing analyst, Sarah Patrick. Writing for the business blog, Patrick adds that “Selecting social media channels that are a good fit [for your company and its resources] and can meet your business goals, is a crucial part of the planning process.” The analyst goes on to offer these tips and others for getting the right channel plan in place:

Tip #1: Know Your Audience. Dig in to this before jumping in with posts and tweets. Who are they? What are their demographics? How do they typically consume social media content? Will they respond better to highly visual elements, such as photos, videos, ads or infographics? Content is all about relevance so this step is essential.

Tip #2: Know Your Goals. Are you trying to reach current customers or attract new ones? Messaging and formats will differ. What actions are you trying to stimulate? Are the right metrics in place to help you gauge each channel’s response rates?

Tip #3: Know Your Options. It may be stating the obvious but considerations for choosing social channels differ greatly between B2C (business-to-consumer) companies and those who strictly sell to other businesses (B2B). Facebook, for example, is more often (though not exclusively) used by B2C companies, while B2B companies may prefer LinkedIn. Other popular platforms include: Google-Plus; Pinterest; Instagram; and Snapchat.

Tip #4: Know Your Limitations: There are definitely returns to be realized from social media marketing. But if you try to maintain a presence on too many platforms, your efforts will be weak and watered down, possibly hurting your brand more than helping it. Most experts recommend focusing on the one or two most appropriate channels and developing a strong voice and content there. Others can come later, as more time and resources become available.

Visit our Social Media Marketing Archive for other useful and timely tips, including Five Focus Areas for Sharpening Your Social Media Marketing.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Shilo Sanders- Son Of Deion Sanders Thanks Courts For Allowing Him To Live With...

    Shilo Sanders- Deion Sanders Thanks Courts Allowing Live With Pilar

    ChristianNews Shilo Sanders, the son of NFL Hall of Famer,  Deion Sanders took to twitter to “thank” the courts for allowing him to live with his mother, Pilar... Read more

    The 04 August 2017 by   Firstladyb
  • “I Feel Great”

    Feel Great”

    Jakub went to his doctor's office believing that he had a back injury, but returned with a chocking diagnosis instead. He had type 2 diabetes - in spite of... Read more

    The 04 August 2017 by   Dietdoctor
  • July Allotment Recap (2/2)

    July Allotment Recap (2/2)

    Sunday afternoon saw us return bravely to 24a even though there were more thundery showers foretold by the weatherman. I will admit that I guffawed at the... Read more

    The 04 August 2017 by   Chrryblossomtat2
  • Culinary Delicacies in Croatia- What to Eat and Drink in Croatia

    Culinary Delicacies Croatia- What Drink Croatia

    In my earlier post, we spoke about how Croatia is a stunning European destination, let us now see what are the culinary delicacies in Croatia or what you can... Read more

    The 04 August 2017 by   Kash Pals
  • #Golf Training Aids Spotlight: The Delta Putt

    #Golf Training Aids Spotlight: Delta Putt

    Do you consider yourself to be a strong putter or do you feel you could improve your make percentage on the green? Most amateurs could use help with the flat... Read more

    The 04 August 2017 by   Golfforbeginners
  • Three Incredible Hikes in Southern Iceland3 Min Read

    Three Incredible Hikes Southern Iceland3 Read

    Nature takes center stage in Iceland, where there's a stunning view around every bend: massive glaciers, expansive lava fields, powerful waterfalls, black sand... Read more

    The 04 August 2017 by   Healthytravelblog
  • What I Wore: Daytime Pajamas

    What Wore: Daytime Pajamas

    Pajama top: ELOQUII (14) | Pajama pants: ELOQUII (14) | Shoes: ASOS (similar) | Earrings: J. Crew ( same in different colors, similar concept in same color) |... Read more

    The 04 August 2017 by   Wardrobeoxygen