The one for Quorn, where Mo Farah is running a burger van has annoyed me for ages. The slogan is:
"When healthy food tastes great, you forget it's healthy"
This slogan makes more sense if you invert it completely:
"When unhealthy food tastes great, you forget it's unhealthy"
"When booze tastes great, you forget it will give you a hangover"
"When you're high on opioids, you forget that an overdose can kill you"
Etc etc etc.
Debate Magazine
