Current Magazine

Steve Jobs Effect: Apple iPhone 4S Pre-selling Like Hot Cakes

Posted on the 11 October 2011 by Periscope @periscopepost

Steve Jobs effect: Apple iPhone 4S pre-selling like hot cakes

Spot the Difference. iPhone original, 3G & 4. Photo credit: Yutaka Tsutano

When the iPhone 4S was announced last week it was received with resounding cries of disappointment. Apple fans wanted an iPhone 5, and the 4S was a “stumble” from Apple. Since then, the first day of pre-orders for the phone have exceeded one million, and the new model is selling faster than any Apple product before. So why is the phone that was deemed insufficiently revolutionary being so enthusiastically snapped up?

A wider audience. Sales of the iPhone 4S have exceeded those of the iPhone 4 a year ago, but are the figures comparable? When the iPhone 4 was released, 600,000 handsets were sold in the first day, but the launch of the phone was only in select countries – Australia and Canada couldn’t order the phone until a month later. This time around, the Associated Press reported, the phone is on offer globally, so comparing consumer demand for this product with that for previous versions is not straightforward. Apple has also expanded the number of networks that are licenced to sell the phone, meaning a wider potential pool of customers.

It’s because it’s awesome. Despite appearances, the new model represents big changes. With a faster processor, improved web browsing and a ream of functional improvements, in addition to the new Siri software, this phone is a significant evolution of the older iPhones. Pete Cashmore, CEO of Mashable and writing for CNN, was smitten with Siri. “She’s right about everything,” he cooed. Many others agree that the phone is a dramatic improvement on previous versions, and it’s this leap in quality that’s driving sales.

Steve Jobs’ (un)timely death. Some say the death of Steve Jobs has spurred the buying public into investing in the new phone. Jija Jacob of the International Business Times asked “Are loyal fans shoring up Job’s Apple dream and proclaiming the cult-like trust in the iProducts at a time of grief?” The Huffington Post reported, “marketing experts say products designed by widely admired figures like Jobs usually see an upsurge in sales after their death.”

A smart strategy. Christina Bonnington of Wired claimed that the sales success “validates Apple’s strategy.” She quoted analyst Charles Golvin: “It reinforces [Apple's] belief in their strategy, building the products that they think make the most sense.”

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Living with the Foreign Service: Summer R&R

    It's almost May, which means that it's one of my least/most favorite times of the year: time to plan summer leave. Summer is a tricky time in the foreign... Read more

    5 hours, 5 minutes ago by   Sherwoods
  • Country Thunder: Returning to Calgary for 2017!

    Country Thunder: Returning Calgary 2017!

    Awesome, Blake Shelton, Brad Paisley, Country Thunder Festival, Dallas Smith, High Valley, Old Dominion, Terri Clark, The Road Hammers, The Washboard Union,... Read more

    5 hours, 58 minutes ago by   Phjoshua
  • ✓566 Gayfield Park

    ✓566 Gayfield Park

    Arbroath 3-2 Elgin CitySPFL - League 2Saturday 29th April 2017Arbroath is a former royal burgh and the largest town in Angus, on the North Sea coast of Scotland. Read more

    6 hours, 29 minutes ago by   Smidrophenia
  • 8 Ways To Inspire Lifetime Loyalty From Key Employees

    Ways Inspire Lifetime Loyalty From Employees

    It’s a whole new world out there in the workplace. Millennials want work that matters, and don’t care for hierarchies. Boomers are coming back to work, but... Read more

    7 hours, 3 minutes ago by   Martin Zwilling
  • Celebrity Review: Dean Brody Beautiful Freakshow Kingston

    Celebrity Review: Dean Brody Beautiful Freakshow Kingston

    ***Editor’s Note: On Friday night work got in the way of my being able to attend the Kingston stop for Dean Brody’s Beautiful The post Celebrity Review: Dean... Read more

    7 hours, 15 minutes ago by   Hendrik Pape
  • 10 Things You Need To Know About Bahubali Prabhas

    Things Need Know About Bahubali Prabhas

    Now Bahubali-2 is making good amount commercially throughout the world, the leading actor Bahubali Prabhas has become a shining sensation among cinema lovers.... Read more

    7 hours, 22 minutes ago by   Ritu Pandit
  • 30 on the 30th: Sign o' the Times and "Strange Relationship"

    30th: Sign Times "Strange Relationship"

    Following up on last month, April's entry into the class of 1987: Prince's stupendous Sign o' the Times.Did I buy this album as soon as it hit the stores? Read more

    7 hours, 33 minutes ago by   Russellarbenfox

Paperblog Hot Topics