“Consumers are no longer satisfied with the old-fashioned broadcast marketing methods we’ve been pushing on TV, radio, newspapers and magazines. Consumers are reacting more positively to engagement marketing where they can be more involved and interact with their businesses of choice. Not only that, consumers are now deciding how they want to receive our marketing messages.
Consumers choose where they want to receive their messages.
Computers, smartphones and tablets have become stiff competition for traditional marketing venues. Consumers are far more mobile as well. Reaching them in their living rooms while they are watching their big screen TVs is no longer the optimal way to reach them. And, I hate to say this, but the day of reading the newspaper while on the commuter train is also something you don’t see that often any longer.” More>>>
