There is a great deal of content floating around on the Internet about marketing, especially when it comes to incorporating social media into the traditional marketing mix. I find myself saving posts from these blogs on a regular basis. In reading them, I find workable ideas for clients, whatever their size and scope.
MyVenturePad. Written for the startup but appropriate for organizations at all stages. The writers address all aspects of running a business.
Branding Strategy Insider. Produced by The Blake Project, offers the best descriptions and guidelines for the branding process. The writers also help to cut through the jargon.
Small Business Trends. Good for anyone who wants to grasp marketing from the ground up -- including corporate executives. A useful tool for testing the performance of large marketing functions as well as building a marketing focus in a small or medium business.
MarketingTech Blog. Writers well-grounded in social media, based in the US Midwest. This blog provides a counter-balance to the echo chamber populated by the self-proclaimed social media gurus.
Radian6 blog. How to make social media a rich channel for connecting with stakeholders. The company offers clients a technology platform for engaging with stakeholders online and measuring the results. The team also produces eBooks that are easy to digest.
HubSpot blog. Inbound marketing focused. That's the official term for the marketing processes focused on direct connection with a company's customers. In its blog, HubSpot addresses the nitty-gritty aspects of managing these processes.
