Charity Magazine

Shock and Awe Advertising, Part 3

By Torontoemerg

So why do dogs and cats get more donations than our fellow humans anyway? This begs the larger question of why some causes more socially acceptable — by this I mean “safer” — than others. Approximately a billion corporations have attached themselves to breast cancer,  but I would like to see McDonald’s (for example) sponsor AIDS research.

An advertising campaign from ENABLE Scotland.

Shock and Awe Advertising, Part 3


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