Religion Magazine

Shas's Creative Campaign in Ramat Aviv

By Gldmeier @gldmeier
I like the latest campaign stunt by Shas. Very creative, very provocative.
Last week I read somewhere about a plan that Shas would do some campaigning in Ramat Aviv. The article said they know they don't have much of an audience there, but they would do something that would make them the talk of the town. Even without drawing voters from that specific neighborhood, they would be provocative enough that they would get a lot of publicity out of it.
Last night Shas plastered the neighborhood of Ramat Aviv with signs saying, if you live in Ramat Aviv, don't vote for Shas, but if you work for the people who live in Ramat Aviv, then vote only Shas.
Shas's creative campaign in Ramat Aviv
Shas's creative campaign in Ramat Aviv
I don't know if it will work or not, but it is a creative initiative. Not only is it a provocative campaign, but they might actually get some votes out of it - the votes of the people who work but do not live in Ramat Aviv.
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