Following the successful integration of eyeshadow try-on earlier this spring, Sephora, the leader in global prestige beauty retail, continues to drive mobile engagement with the launch of even more augmented reality-based features to Sephora Virtual Artist on its award-winning iOS and Android apps.
Sephora Virtual Artist debuts new product try on
New today are Cheek Try On, which allows users to virtually try on over 1,000 shades of cheek color, an expanded library of Looks, and a Color Match for Virtual Try On feature, which uses Artificial Intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. Available in the Sephora app, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
Sephora Virtual Artist Color Match for Virtual Try On
Following the launch last fall of Color Match for lip within the Sephora Virtual Artist bot on Facebook Messenger. The innovative feature is now available and enhanced in the Sephora iOS and Android apps. With just a point of a camera, users can now receive instant, relevant color matches. From Sephora’s entire assortment of lip, eyeshadow and cheek products. Color Match can help you find the perfect shade, whether it’s to match an outfit or to get the latest celebrity look from a magazine.
This state-of-the-art Sephora technology uses advanced Artificial Intelligence to decipher the image. It doesn’t matter what the photo contains. The technology will detect and suggest a predominant color. Clients can pick any color from their picture by moving the indicator dot in real time. From there, a list of the top matching shades available from Sephora is quickly returned to the user. Matches can be immediately tried on in Virtual Artist then purchased in app
