Luke Ciciliano did a post for Seo-for-lawyers.com on why he thinks .attorney and .lawyer will hold significance for lawyers in their marketing efforts. In the article he references a Dallas related name being used and showing in the search results, he also mentioned some lawyers he spoke with did not see the point of the new law related domains and did not want to bother with them, until they started showing in the search results.
Luke has written a series of articles on why these new tlds will help with marketing results.
Well the new .attorney and .lawyer extensions are going to greatly impact law firm marketing for reasons I’ve been discussing in this series (such as how new TLD’s will assist Google by making search less ambiguous)
Not surprising that established firms want to see results first imo, there are also a lot of law related extensions, so it can become pretty expensive.
From the article:
This post continues my discussion on why .attorney and .lawyer domains will be important to the marketing of your law firm. This post will be a break from our regularly scheduled programming so that we can discuss something I saw on social media yesterday – the fact that .attorney domains are now appearing in search results. I wanted to take a minute to discuss this as it addresses some questions I’ve been asked about the new domains.
It was brought up to me yesterday that a .attorney domain is now ranking for auto accident cases in the Dallas, Texas area. I did a search this morning, in an incognito browser so that I received “clean” search results, and found the following:
Read the full article on SEO-For-Lawyers