Your business website needs to rank or appear prominently in the search results for all major search engines to get noticed by potential customers. The lower your page ranks, the harder it will be for customers to find your website and this can severely impact sales and profits for your online business.
SEO content marketing will increase the traffic to your website over time, when a consistent online marketing campaign is used, for an overall cost that is less than running paid advertising campaigns like PPC (Pay Per Click) ads. PPC advertising can be valuable in driving traffic to a new website, but it should not be relied on too heavily in the long run, because the costs can be prohibitive, especially for small businesses. PPC advertising budgets can easily run several hundred to several thousand dollars per month, depending on the popularity of the keywords needed to drive traffic to your website.
SEO Content Marketing is the penny wise choice that allows your business to improve its organic ranking in the top Internet search engines. Your business can increase its' search engine ranking by publishing quality SEO content and incorporating the right elements into its website's architecture using SEO best practices.
In order to determine a strategy for increasing the ranking of your business website you need to do a keyword analysis of the words or search terms web users are likely to use to search for a business that sells the types of products and services that your business offers on the Internet. There are several good free tools that can be used to find out how your business website ranks among the major search engines.
