We think the Frank Schilling’s Uniregistry is uniquely positioned to become, pound for pound, the most successful new gTLD operator.
So first a disclaimer, we don’t own any part of Uniregistry (unfortunately) and Uniregistry doesn’t and hasn’t even advertised on TheDomains.com. Finally this is obviously an opinion piece as opposed to a news post.
With that out of the way, Uniregistry has applied for just over 50 strings.
Uniregistry is one of the largest applicants for new gTLD’s. Many of the strings (extensions) the Uniregistry applied for are in contention and will wind up going to ICANN Last Resort Auctions based on Uniregistry very public rejection of private auctions.
So why we say pound for pound Uniregistry will be the most successful?
1. Lets start with the fact that Frank Schilling’s own domain portfolio of over 300,000 domains, generates some 4.5 Million visitors a day.
Those 4.5 million visitors can all be served up an ad for Uniregistry, a pop up ad and/or pop under ad or simply be re-directed to Uniregistry.
That’s a lot of eyeballs and it won’t cost Uniregistry a penny.
2. Frank Schilling own portfolio generates some 700+ incoming offers a day by someone looking to buy one of Frank’s domains.
Talk about qualified leads.
You have people sending in offers through emails and from inquiry links on domain landing pages inquiring on domain names that have a price tag of $5,000, $25,000, six figures and even seven figures.
For those that can’t afford a aftermarket domain priced at $25,000 for example, what is the chance you can turn that customer into a registrant of a new gTLD.
I would say pretty good.
I don’t know if its 25% or 10% or 5% but anyway you slice it out of 250,000 incoming buyers a year looking to buy a domain name you should be able to turn those into a lot of registrations.
The there are the buyers of premium domain names. Someone that goes ahead and buys one of the Frank’s premium domain names, what percentage of those people who just plunked down $25,000 or $100,000 for a domain name would go ahead and purchase some variants of that domain in the new gTLD space for $20 a piece, call it a defense purchase or call it an upsell. Either way if someone is interested in buying domain names its much easier to sell them a new gTLD registration than someone off the street.…
