Love & Sex Magazine

Really? And That’s Why You’re Just a Dumbass

By Clarissayjada @urjustadumbass

Say you want to meet someone that has the potential for long-term,  would you write this?

“I think you’re hot. So I’ll lay it all out…
I would like to date someone open to BDSM and some kinky pursuits in a and passionate relationship. I seek a submissive woman who craves a dominant man as a private element to our monogamous relationship. 
Does this appeal to you? Do you want to know more?”

Probably not, right? Ok, so let’s look at the strategy shall we? :) So, this message gets sent out to x amount of women hoping that a fraction of that number responds back to you. And I completely appreciate that you are treating online dating like a job interview. Qualifying candidates to put them on a return call list. Very efficient strategy :) I wonder how many wound up on that return call list?

Want to improve your online dating odds, here’s some tips from a behavioral scientist:

1. Online is hard because you can’t convey the 3-D you. When writing to someone, write as though you are addressing your target audience. The above letter was written by a man trying to appeal to a woman, but sounds like a sales pitch. Don’t write as yourself about what you want only. Be genuine and appeal to the gender you are writing to.  

2. Try to be congruent. If you list that your main relationship option is to find a potential long term relationship but act like you just want a casual encounter; it can be perceived as deceptive. Which will definitely not result in any dates with what you want.

3. Try to be alluring. The main point of the communication and online dating is to go on a date(s). Rather than writing out your life story before meeting, save that for a date! For men trying to attract women, women appreciate you trying to pursue and impress them. It is kind of replicating the real world. For women trying to attract men, men appreciate women that they won’t quickly categorize as having “issues”.


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