To develop their brand, we started with a photo shoot, and I brought in photographer Jennifer Daigle to work with me on it. As usual, we had blast! From there, it was a piece of cake (yes I went there) to develop the website, trifold brochure, and a cute little macaron guide. I even had some fun with a few hand drawn illustrations and taglines.
This project is a perfect example of how investing in your brand personality can really pay off. All of the little supporting elements take it to the next level. The details, dare I say, are the icing on the cake (heh heh…ok, now you can cringe).
Congrats to the very talented Merely Sweets team on their big launch and new look!
