Press Release: Saiesta’s Unique Chikankari Collection for Independence Day

Experience Fashion and Tradition in Style with Saiesta's Unique Chikankari Collection ~ Flaunt Your Patriotic Side This Independence Day With Saiesta ~

New Delhi, 20^th July 2016: Independence Day evokes the feeling of patriotism in the heart of every Indian and everyone proudly flaunts their love for the nation. As our 70^th Independence Day is around the corner, wear your patriotism in style this time with 's exquisite White Wash Collection that has beautiful and elegant Chikanakri outfits. From the Lucknowi nawabs to high street style, chikankari has ruled the roost in Indian fashion and is reminiscent of the glorious and royal era. So to shine out on one of the most important days for our country, Sonal Abrol, COO, , India's premier e-tail studio for women, brings to you some unique yet simple ideas to style yourself by integrating the colors of Independence Day with chikankari. And yes, don't forget to pin up the National Flag!

This royal fabric with intricate work defines timeless elegance and can be made into elegant kurtis, tops and even a well-fitted short dress or flowing long dress. You can pair a chikankari kurti with a white salwar and complete your look with a bright orange or green dupatta and a beautiful pair of earrings. This combination works well even if you replace the salwar with denims. To nail the ethnic look, you can put on a plain long skirt with a chikankari crop-top with a stole and kolhapuri chappals as well. To dress classy, style your chikankari kurti with a orange or green palazzo and matching bangles. You can even make a statement by donning a plain chikankari dress in white or even orange or green, to stand out from the crowd. Since this style never goes out of style, it is undoubtedly an elegant addition to your closet! Here's a sneak peak into the collection:

Always remember to add in your own slice of style because there's nothing more elegant than a woman who is confident in her choices and loves to exercise her #RightToFlaunt. Saiesta's WHITE WASH collection is definitely among those must haves in your wardrobe as it brings out the traditional art in a modern way. It has blended the intricate artisan work into contemporary fusion that makes you look classy and elegant, and sets you apart from the rest!

So style yourself in the timeless charm of chikankari this Independence Day with !

Log onto www.Saiesta.com to check out the all new White Wash Collection and pick your favorite outfit!

P.S. - The collection is also available at other online partners including Indian Roots, Limeroad, Flipkart, Jabong, Myntra, Amazon, eBay, Paytm and Snapdeal.

Sonal Abrol, Chief Operations Officer, Saiesta:

With specialization in textile designing and export management, Sonal Abrol, Chief Operations Officer at Saiesta, is a veteran in the international fashion industry and her career is best described as a kaleidoscope of designing, production, operations, marketing and management. Her expertise lie in designing apparels, accessories and home furnishing, and her team of proficient designers strive round the clock to deliver collections inspired by global runway trends and street fashion. All her designs and creations have a unique blend of western silhouettes with an essence of embellishments, prints and patterns connecting them to the country's fashion ethics. With her rich experience, incredible entrepreneurial skills, commendable vision and extensive knowledge of the trade of fashion, Sonal makes for an ideal choice to take the brand to the next level.

About Saiesta:

, a premiere e-tail studio exclusively for women, is a concept turned to reality by Saivana Exports Pvt. Ltd., a star export house headquartered in New Delhi. Saivana Exports Pvt. Ltd has over 20 years of experience, working with hottest fashion brands from Paris, Milan and New York. The soul of the brand transcends all boundaries of ethnicity and culture. The extremely versatile collections from the house of are an amalgamation of colours, designs, fabrics and cuts. The designs feature a wide range of exquisite prêt and evening wear for formal or social occasions, mirroring the personal style of today's fashionable young women.