As SEO evolves around content creation today, it's time to understand how this affects your rankings and what you should be doing to drive the right traffic to your site using targeted content.
This content marketing playbook was created to guide you through 5 simple actions you can take to achieve better content that connects with your audience. Creating content is not only about driving traffic to your site but also providing the value needed by your audience.
Without thinking, these are 5 tips to consider when creating content for your targeted audience.
1. Know The Direction For Your Content Creation
Set goals that are achievable when creating content. This is the first step to take before any action towards creating your content.
Sounds like a "Ya I know that", but majority of content creators don't plan their work and set goals that are reachable. When this happens, people don't stick around to connect with your content. Once you understand your target audience, you’ll be able to figure out the types of content that helps them solve a problem or understand concepts. See why content marketing is more cost effective and why it's needed to build your business online.
2. Do Your Own Research And Find Your Preferred Audience
Research your market and find your potential customers that will connect with your content. See what other companies are doing and how to replicate what works . Your audience might want a problem solved, so you can be the solution provider. With more research, you’ll develop a strategy that turns them into loyal and repeat fans, who will come back for more answers and resources. Check out a basic marketing research checklist that can help you get started.
3. Create Unique Marketing Channels For Your Content
Find marketing channels to increase visibility for your content. Make sure to curate your content to channels that will produce the most visibility for your resource. You might find many platforms where you can push your content to a larger audience, but make sure you are hitting the right audience that will appreciate your efforts. Use these tools to create lasting content that is shareable and engaging.
4. Your Content Should Be Shareable With A Clean and Striking Title
Doesn't not matter if you create your own content or hire professional to produce them for you. Just make sure this content is shareable, clickable and and can help the person in need of help. Keep your content consistent and produce materials that will make sense today and in the future. So focus on producing "ever green" every chance you get.
5. Promote Your Content Regularly
When creating content, you'll need to know how to promote that content without limits. Today, content creators spend 80% of their time creating content and then 20% of their time promoting it - this is horrible. You should be spending a lot of time promoting. your content, just as you spent time creating it. When you understand how to promote your content effectively - it might become an addiction to the positive side.
Hope this helps you structure your content creation strategy and build content that resonates with your target audience. Hope you where lifted by these tips and you’ll apply it going forward to become dominant in your niche. Keep this in mind, as you work through your content process - your goals should align with increasing your leads through email capture, more sales and customer retention from now and into the future.
Divine Tumenta is an entrepreneur and professional digital marketing expert based in Los Angeles. He has worked in digital marketing for more than 8 years. He is currently founder and CEO of backlinkfy.com and a go to consultant for startups and small businesses in the USA