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Possible Closing of the Financial Times Deutschland

Posted on the 21 November 2012 by Themarioblog

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Possible closing of the Financial Times Deutschland
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TAKEAWAY: When the Financial Times Deutschland first appeared in 2000, it captured the attention of business readers in Germany, and prompted editors of competing publications to take notice.  Now, 12 years later, rumors tell us that the FT Deutschland may be closed down.

 

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It looks like the German-language edition of the Financial Times—called Financial Times Deutschland—is not going to make it.

While the news is not yet official, the rumors that have been circulating for years about the demise of this well designed and illustrated newspaper seem to be gaining momentum.

It is always a sad day when a newspaper gets ready to say goodbye. This one, particularly, I remember well, as it surprised many when it appeared in 2000. While it printed in the trademark peach colored newsprint of its mother publication, the Financial Times, based in London, but published worldwide, the Financial Times Deutschland, as it was called, appeared with its unique touches:  A reversed blue and white logo, a Berliner format and daily front page graphics that would make readers stop to look at that lead story of the day.  It also made many in the newsrooms of other financial dailies wonder how the FT Deutschland team managed to sustain that high level of graphics and illustration on a daily basis. But they did, and how!  I celebrate the many wonderful front pages that the FT Deutschland published in its 12-year history.

In fact, I happened to be working with two other financial dailies in Europe—-The Wall Street Journal Europe (published in Belgium), and Handelsblatt, the German business newspaper—-when the FT Deutschland appeared.  It definitely made the editors and designers of these well established newspapers take note.  It made us all strive to do better, as it presented real competition.

As it always happens in our business, editors in the competing newspapers constantly discussed the “real” circulation of the FT Deutschland, versus what it claimed, suggesting that the figures were inflated. These comments were nothing beyond mere speculation, with a touch of jealousy about this new baby wrapped in the funny peach color with the grand illustrations on its page one.

Competition among newspapers is always healthy and fosters improvement.  That’s another reason I am sorry to see the FT Deutschland go, if the rumors are correct.

That leaves Handelsblatt, in Germany, as the only true financial daily, except that the Wall Street Journal Europe, the English Financial Times, and all that the digital media have to offer, are there to supply every need a business reader may have.

Another reason that perhaps the FT Deutschland could not find its footing in what is the crowded field of financial and business news.


For more information:
http://in.mobile.reuters.com/article/idINDEE8AG05Q20121117?irpc=932


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