Business Magazine

Perspectives: Method’s Adam Lowry Talks Benefit Corp Legislation (AB361) on the Wendel Forum

Posted on the 30 June 2011 by Blab

by Donald Simon, Wendel Rosen

“We make soap.”  That was the response of Method Home Products co-founder and chief greenskeeper Adam Lowry when asked what his company does.  Of course, that’s just the tip of the iceberg.  Method is well known as a model “green business.” One of the founding B Corporations, in 2007 Method changed its corporate structure to institutionalize its commitment to people and the environment (as well as profits).  Adam sits down with show host Donald Simon to discuss what it means to be a benefit corporation in Episode 20 of The Wendel Forum (originally aired on Green 960 AM radio on June 18, 2011).

Method's Adam Lowry and Wendel Rosen's Donald Simon in studio

Method's Adam Lowry and Wendel Rosen's Donald Simon in studio

 

So, what are B Corporations?  They are companies that choose to publicly measure themselves against metrics that include social and environmental missions.  (By the way, Wendel Rosen is also a certified B Corporation).  The certification program is administered by B Lab, a non-profit organization based out of Pennsylvania.

Currently, Adam and Donald are part of a working group that is promoting the passage of Assembly Bill 361 (Huffman) pending in California legislature.  AB 361 would create a new corporate structure (think C Corporations or S Corporations) available to companies that want to build social and environmental values into their core mission.  The Benefit Corporation form of entity would protect the corporate officers (and hold them accountable) for socially- and environmentally-driven decisionmaking. It requires transparency and verification (trust, but verify) from those companies choosing to take its form.  Donald and Adam discuss specific examples of what this might mean in real world application for companies, including their duties to shareholders. Remember when Ben & Jerry’s ice cream was sold?

We’ve discussed the problem of greenwashing and false environmental marketing claims at The Wendel Forum before.  Adam suggests that there is a natural shakeout happening currently for businesses that are not as green as they say they are.  B Corp Certification and a future benefit corporation form of corporate organization would promote transparency and require third party, independent, recognized standards (that are credible and comprehensive) to battle greenwashing and provide additional certainty for consumers.

Next Steps for AB 361 in California

Donald will be a part of the group going to testify before the California Senate Banking and Financial Institutions Committee on June 29, 2011, in Sacramento regarding AB 361.

If you are interested in supporting the legislation, you are encouraged to submit a letter to your elected officials.  Here’s a template to get you going: Template letter of support for AB 361.

Interview with Adam Lowry of Method: Episode 20 of The Wendel Forum(27.48 minutes)

Like this episode? Check out Wendel Rosen’s blog, www.TheWendelForum.com, where you can listen to more past episodes of the weekly radio program featuring interviews with green industry leaders.

This post originally appeared on The Wendel Forum.

Donald Simon primarily focuses on matters related to construction law, green building and environmental policy at Wendel Rosen.  He has broad experience representing public and private clients on a multitude of contract, litigation, regulatory and general business issues.  Donald co-founded the firm’s Green Business Practice Group and led the firm’s internal sustainability efforts, including becoming the first law firm to attain green business certification.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Tresemme Botanique Detox and Restore Shampoo | Review

    Tresemme Botanique Detox Restore Shampoo Review

    Tresemme BotaniqueLuckily, I haven't faced many issues with hair and I didn't bother much for a good hair care routine. 😄 My hair care routine was only oiling... Read more

    9 hours, 27 minutes ago by   Niharika Verma
    HAIR & BEAUTY, LIFESTYLE
  • Refrain

    Refrain

    It's always nice to experience something out of the ordinary in St Helens, and on this occasion it was quite extraordinary as I took to the streets to view a... Read more

    10 hours, 2 minutes ago by   Mike Lindley
    ENTERTAINMENT, MUSIC
  • Republique, the Pub & Terrace Lounge…!

    Republique, Terrace Lounge…!

    How many of you have that one favourite restaurant that you always visit because you know that nothing can go wrong with your food you are happy while... Read more

    11 hours, 10 minutes ago by   Anithanayak
    FOOD & DRINK, RECIPES
  • Ragin' Ripple Sale Happening Now! Plus Steak, Doublestone and the New Thin...

    Ragin' Ripple Sale Happening Now! Plus Steak, Doublestone Thin Lizzy Tribute with Mothership!

    Time for a huge, ragin' Ripple sale!Let's clear some space in the warehouse for some new, killer releases comin' down the line.While supplies last: $5 CD's and... Read more

    11 hours, 11 minutes ago by   Ripplemusic
    ENTERTAINMENT, MUSIC
  • Berghaus Dragon’s Back Race 2017 – Day Two Review

    Berghaus Dragon’s Back Race 2017 Review

    Berghaus Dragon's Back Race 2017 - Day Two Review Start - Hafod y Llan Campsite Finish- Vanner Farm Campsite Distance covered - 58km Height climbed - 3,600m... Read more

    12 hours, 1 minute ago by   Abichal
    OTHER SPORTS, OUTDOORS
  • And Now for Something Completely Different

    Something Completely Different

    A Black Vulture (and a road-kill groundhog.) As I was driving to the grocery store on Monday, I saw a flock of these birds, maybe twenty, at the roadside and wa... Read more

    12 hours, 41 minutes ago by   Vickilane
    CREATIVITY, PHOTOGRAPHY
  • Creamy Chive & Cheddar Dressing

    Creamy Chive Cheddar Dressing

    We have a bank holiday coming up next weekend and the good news is we are actually expecting some pretty decent weather with it! Salad weather! Yay! I love, LOV... Read more

    13 hours, 15 minutes ago by   Mariealicerayner
    FOOD & DRINK, RECIPES

Magazine