Business Magazine

Perspectives: Method’s Adam Lowry Talks Benefit Corp Legislation (AB361) on the Wendel Forum

Posted on the 30 June 2011 by Blab

by Donald Simon, Wendel Rosen

“We make soap.”  That was the response of Method Home Products co-founder and chief greenskeeper Adam Lowry when asked what his company does.  Of course, that’s just the tip of the iceberg.  Method is well known as a model “green business.” One of the founding B Corporations, in 2007 Method changed its corporate structure to institutionalize its commitment to people and the environment (as well as profits).  Adam sits down with show host Donald Simon to discuss what it means to be a benefit corporation in Episode 20 of The Wendel Forum (originally aired on Green 960 AM radio on June 18, 2011).

Method's Adam Lowry and Wendel Rosen's Donald Simon in studio

Method's Adam Lowry and Wendel Rosen's Donald Simon in studio

 

So, what are B Corporations?  They are companies that choose to publicly measure themselves against metrics that include social and environmental missions.  (By the way, Wendel Rosen is also a certified B Corporation).  The certification program is administered by B Lab, a non-profit organization based out of Pennsylvania.

Currently, Adam and Donald are part of a working group that is promoting the passage of Assembly Bill 361 (Huffman) pending in California legislature.  AB 361 would create a new corporate structure (think C Corporations or S Corporations) available to companies that want to build social and environmental values into their core mission.  The Benefit Corporation form of entity would protect the corporate officers (and hold them accountable) for socially- and environmentally-driven decisionmaking. It requires transparency and verification (trust, but verify) from those companies choosing to take its form.  Donald and Adam discuss specific examples of what this might mean in real world application for companies, including their duties to shareholders. Remember when Ben & Jerry’s ice cream was sold?

We’ve discussed the problem of greenwashing and false environmental marketing claims at The Wendel Forum before.  Adam suggests that there is a natural shakeout happening currently for businesses that are not as green as they say they are.  B Corp Certification and a future benefit corporation form of corporate organization would promote transparency and require third party, independent, recognized standards (that are credible and comprehensive) to battle greenwashing and provide additional certainty for consumers.

Next Steps for AB 361 in California

Donald will be a part of the group going to testify before the California Senate Banking and Financial Institutions Committee on June 29, 2011, in Sacramento regarding AB 361.

If you are interested in supporting the legislation, you are encouraged to submit a letter to your elected officials.  Here’s a template to get you going: Template letter of support for AB 361.

Interview with Adam Lowry of Method: Episode 20 of The Wendel Forum(27.48 minutes)

Like this episode? Check out Wendel Rosen’s blog, www.TheWendelForum.com, where you can listen to more past episodes of the weekly radio program featuring interviews with green industry leaders.

This post originally appeared on The Wendel Forum.

Donald Simon primarily focuses on matters related to construction law, green building and environmental policy at Wendel Rosen.  He has broad experience representing public and private clients on a multitude of contract, litigation, regulatory and general business issues.  Donald co-founded the firm’s Green Business Practice Group and led the firm’s internal sustainability efforts, including becoming the first law firm to attain green business certification.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Father James Martin's Bridge-Building Metaphor and Call to Mutual Respect Betwee...

    Father James Martin's Bridge-Building Metaphor Call Mutual Respect Between Catholic Leaders LGBTQ Community: Critical Commentary

    I have not read Father James Martin's new book Building a Bridge, which calls on the pastoral leaders of the Catholic church to collaborate with the LGBTQ... Read more

    The 22 June 2017 by   William Lindsey
    LGBTQ, RELIGION, SOCIETY
  • Caution: This Can Cause Addiction

    Caution: This Cause Addiction

    I opened my low-carb/keto clinic with Nurse Sylvie in February 2017, inside the medical clinic where I do my regular general practice. To get people to enroll,... Read more

    The 22 June 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Review - Vichy Mineral 89 Skin Fortifying Daily Booster

    I'm always battling with dry and dehydrated skin.. even when I do nothing different, my skin will... Click for Read more

    The 22 June 2017 by   Chantana
    HAIR & BEAUTY, LIFESTYLE
  • Talk Show Host: Not Here to Make Friends

    Talk Show Host: Here Make Friends

    photo: Harley Haskett Toronto based Talk Show Host are quick to release a new EP. Not Here to Make Friends sounds cheerful and angry at the same time,... Read more

    The 22 June 2017 by   Hctf
    ENTERTAINMENT, MUSIC
  • The Human Design... Not All Bad!

    Human Design... Bad!

    Whatever or whoever it was that designed the human, had to have been at the least, a sadist. Now the design isn’t all that bad, it’s just that there were a few... Read more

    The 22 June 2017 by   Skip1957
    DIARIES, SELF EXPRESSION
  • Citrus Marshmallow Sundaes

    Citrus Marshmallow Sundaes

    We all know what a Sundae is, and I am sure we have all secretly had one at some stage in our lives even those of us who are now on the healthy no sugar […] Read more

    The 22 June 2017 by   Shadesofcinnamon
    FOOD & DRINK, RECIPES
  • Konkani Style, Hog Plum Pickle…

    Konkani Style, Plum Pickle…

    Summer is full of Sun, fun, travel yumminess.. For those who love Mangoes its the season.. The kids have vacations... The markets are filled with an amazing... Read more

    The 22 June 2017 by   Anithanayak
    FOOD & DRINK, RECIPES

Magazine