Business Magazine

Pepsi Raises the Competition with Coca-Cola

Posted on the 29 March 2011 by 2ndgreenrevolution @2ndgreenrev

Pepsi Raises the Competition with Coca-Cola by Unveiling Entirely Plant-Based BottleTrying to stake a key environmental claim before main competitor Coca-Cola in the cut throat beverage industry, PepsiCo recently announced a 100 percent recyclable “green” bottle made from “bio-based raw materials, including switch grass, pine bark and corn husks. In the future, the company expects to broaden the renewable sources used to create the ‘green’ bottle to include orange peels, potato peels, oat hulls and other agricultural byproducts from its foods business.”

Other plant-based plastics are available or under development but they tend to use plants grown solely for that purpose and most of those alternative plastics can’t be recycled. The more environmental solution is to use byproducts from food business activities like PepsiCo is planning. There is an estimated 2 billion tons of agricultural waste produced each year. PepsiCo Chairman and CEO Indra Nooyi remarked, “PepsiCo is in a unique position, as one of the world’s largest food and beverage businesses, to ultimately source agricultural byproducts from our foods business to manufacture a more environmentally-preferable bottle for our beverages business – a sustainable business model that we believe brings to life the essence of Performance with Purpose.”

Using biological and chemical processes in tandem, the company has been able to  create a molecular structure that is identical to that of PET (polyethylene terephthalate) bottles which are petroleum based. The resulting bottle is therefore the same as current PET bottles in look, feel and ability to protect the product. Should the pilot production run scheduled for 2012 be successful, the company will move to full-scale commercialization.

Coca-Cola has apparently scaled up use of its own plant-based bottle since introducing it in 2009. It has demonstrated a 100 percent plant bottle in the lab but is still working to ensure its commercial viability.

It’s nice to see that in at least some aspects, the competition between companies and within the free market system can actually produce results and advances that bode well for our shift to sustainability.

 


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Ralph's Top 10 Blogged Band Chart - as Played on Radio KC - 28.5.17

    Ralph's Blogged Band Chart Played Radio 28.5.17

    Click here for the Ralph's Life websiteTracks from the Top Ten Blogged Bands are played every Sunday 5-7pm on Radio KC as part of Ralph's Indie Show.LISTEN TO... Read more

    The 27 May 2017 by   Mike Lindley
    ENTERTAINMENT, MUSIC
  • Top 3 Ways to Improve Your Health

    Ways Improve Your Health

    I recently listened to an American comedian, who in a sketch was advising a man whose girlfriend had just left him to let her go. "She's not worth it" she told... Read more

    The 27 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Maria’s Pancakes

    Maria’s Pancakes

    Meal plansGet lots of weekly low-carb meal plans, complete with shopping lists and everything, with our premium meal planner tool (free trial).... Read more

    The 27 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Cavendish Beach Music Festival 2017 Preview: Zac Brown Band Top 10

    Cavendish Beach Music Festival 2017 Preview: Brown Band

    If you love country music, and you love festivals, and you love to party... then Sunday night at the Cavendish Beach Music Festival is def. going to be your... Read more

    The 27 May 2017 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • My Envy Box May 2017 Unboxing

    Envy 2017 Unboxing

    Hello everyone, what’s up? How are you surviving this heat? I fell sick so many times while I was out in the daytime. Please drink lots of fluid and stay... Read more

    The 27 May 2017 by   Jhilmil D Saha
    HAIR & BEAUTY
  • Holiday Beauty Prep • Made Easy

    Holiday Beauty Prep Made Easy

    We are fast approaching the summer holidays where the only stress of our day should be deciding what cocktail to order. Hot sunshine, white sands, crystal... Read more

    The 27 May 2017 by   Kellilash
    HAIR & BEAUTY, LIFESTYLE
  • Softening the Edges

    Softening Edges

    This post will probably be of interest to anyone who is growing trailing plants, such as tomatoes, courgettes and squashes, in containers. Read more

    The 27 May 2017 by   Mwillis
    GARDENING, HOME