A new option is available for branding your products and services. Instead of the 22 traditional endings to a domain address like .com, .net or .org, there will now be an option of selecting .ANYTHING for your product or service!
Anything — for instance .BMW or .McDonalds or .Nike.
Will this historic change to the internet’s domain system from ICANN change the way we market domains?
Application may be submitted for a unique domain extension from January 2012 to April 2012 and the process appears to be both expensive and time consuming.
Will it be worth it? What’s the ROI for a brand to have it’s own extension?
